Pervasive Advertising

by Muller, Jorg; Alt, Florian; Michelis, Daniel

• ISBN13: 9780857293510
• ISBN10: 0857293516
• Format: Hardcover
• Copyright: 2011-09-20
• Publisher: Springer-Verlag New York Inc

Summary

This book looks at the future of advertising from the perspective of pervasive computing. Pervasivecomputing encompasses the integration of computers into everyday devices, like the covering ofsurfaces with interactive displays and networked mobile phones. Advertising is the communication ofsponsored messages to inform, convince, and persuade to buy.We believe that our future cities will be digital, giving us instant access to any information we needeverywhere, like at bus stops, on the sidewalk, inside the subway and in shopping malls. We will beable to play with and change the appearance of our cities effortlessly, like making flowers grow alonga building wall or changing the colour of the street we are in. Like the internet as we know it, thisdigitalization will be paid for by adverts, which unobtrusively provide us suggestions for nearbyrestaurants or caf#xE9;s. If any content annoys us, we will be able to effortlessly say so and change itwith simple gestures, and content providers and advertisers will know what we like and be able to actaccordingly.This book presents the technological foundations to make this vision a reality.