Peterman Rides Again : The True Story of the Real "J. Peterman" and the Unconventional Catalog Company He Built

by Peterman, John (Author)

• ISBN13: 9780735201996
• ISBN10: 0735201994
• Format: Hardcover
• Copyright: 2000-11-01
• Publisher: Penguin Group USA

Summary

"J. Peterman" is a name known to more than 40 million consumers and business people, thanks to a unique mail-order catalog hailed as "witty, entertaining . . . the stuff of literature" ("New York Times Magazine") and regular appearances of a "J. Peterman" character on "Seinfeld". Now the real John Peterman steps from behind his persona in a candid memoir that interweaves the rise and fall of his company with a recounting of the unusual life experiences that shaped the man himself.

Table of Contents

Banana Boats, Cavalry Charges, and Cowboys	1	(20)
Dreaming and Doing	20	(20)
Cheese Downstairs and Dusters Upstairs	40	(24)
``Peterman, You Must Be Crazy''	64	(18)
The Catalog That Started a Cult	82	(22)
The Education of John Peterman	104	(20)
Seinfeld and Me	124	(22)
Why Generals Have Their Own Tents	146	(20)
My Voyage on the Titanic	166	(20)
``Come at Once, We Have Struck a Berg''	186	(22)
Climbing Back on the Horse	208