CART

(0) items

Planning, Implementing, and Evaluating Health Promotion Programs : A Primer,9780321495112
This item qualifies for
FREE SHIPPING!

FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Planning, Implementing, and Evaluating Health Promotion Programs : A Primer

by ; ;
Edition:
5th
ISBN13:

9780321495112

ISBN10:
032149511X
Format:
Paperback
Pub. Date:
2/21/2008
Publisher(s):
Benjamin Cummings
List Price: $140.07

Buy Used Textbook

(Recommended)
Usually Ships in 2-3 Business Days
U9780321495112
$98.05

Rent Textbook

We're Sorry
Sold Out

eTextbook

We're Sorry
Not Available

New Textbook

We're Sorry
Sold Out

More New and Used
from Private Sellers
Starting at $15.06
See Prices

Questions About This Book?

What version or edition is this?
This is the 5th edition with a publication date of 2/21/2008.
What is included with this book?
  • The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.

Related Products


  • Outlines and Highlights for Planning, Implementing, and Evaluating Health Promotion Programs by James F Mckenzie
    Outlines and Highlights for Planning, Implementing, and Evaluating Health Promotion Programs by James F Mckenzie
  • Planning, Implementing, and Evaluating Health Promotion Programs : A Primer
    Planning, Implementing, and Evaluating Health Promotion Programs : A Primer
  • Planning, Implementing, and Evaluating Health Promotion Programs : A Primer
    Planning, Implementing, and Evaluating Health Promotion Programs : A Primer
  • Planning, Implementing, and Evaluating Health Promotion Programs : A Primer
    Planning, Implementing, and Evaluating Health Promotion Programs : A Primer




Summary

Planning, Implementing, and Evaluating Health Promotion Programs: A Primer,provides readers with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. TheFifth Edition features updated information throughout, including new theories and models such as the Healthy Action Process Approach (HAPA) and the Community Readiness Model (CRM), sections on grant writing and preparing a budget, real-life examples of marketing principles and processes, and a new classification system for evaluation approaches and designs.Health Education, Health Promotion, Health Educators, and Program Planning, Models for Program Planning in Health Promotion, Starting the Planning Process, Assessing Needs, Measurement, Measures, Measurement Instruments and Sampling, Mission Statement, Goals, and Objectives, Theories and Models Commonly Used for Health Promotion Interventions, Interventions, Community Organizing and Community Building, Identification and Allocation of Resources, Marketing: Making Sure Programs Respond to Wants and Needs of Consumers, Implementation: Strategies and Associated Concerns, Evaluation: An Overview, Evaluation Approaches and Designs, Data Analysis and Reporting.Intended for those interested in learning the basics of planning, implementing, and evaluating health promotion programs

Author Biography

Jim McKenzie was the first to come out with a book that combines program planning, implementing, and evaluating all in one place. A Professor at Penn State Hershey and a Professor Emeritus at Ball State University, he is Master Certified Health Education Specialist (MCHES). He also serves as the Coordinator of the Division Board of Certified Health Education Specialists of the National Commission for Health Education Credentialing.

 

Brad Neiger is the chair of the Health Science Department at Brigham Young University. Brad has also served in the field within the Utah State Department of Health and the National Health Institute.

 

Rosemary Thackeray is an Associate Professor also at Brigham Young University. She was brought on this edition of the text primarily to work on the marketing chapter, which is her area of expertise.

Table of Contents

Preface
Health Education, Health Promotion, Health Educators, and Program Planning
Models for Program Planning in Health Promotion
Starting the Planning Process
Assessing Needs
Measurement, Measures, Measurement Instruments and Sampling
Mission Statement, Goals, and Objectives
Theories and Models Commonly Used for Health Promotion Interventions
Interventions
Community Organizing and Community Building
Implementing a Health Promotion Program
Identification and Allocation of Resources
Marketing: Making Sure Programs Respond to Wants and Needs of Consumers
Implementation: Strategies and Associated Concerns
Evaluating a Health Promotion Program
Evaluation: An Overview
Evaluation Approaches and Designs
Data Analysis and Reporting
Code of Ethics for the Health Education Profession
Cost-Benefit and Cost-Effectiveness as a Part of the Evaluation of Health Promotion Programs
Glossary
References
Name Index
Subject Index
Table of Contents provided by Publisher. All Rights Reserved.


Please wait while the item is added to your cart...