What is included with this book?
Michaela Hayes is a senior manager with La Piana Associates. She has more than twenty years of experience in helping organizations use marketing and communications strategies to strengthen their mission advancement.
Preface: Why a Book About Nonprofit Competition?
Acknowledgments.
The Authors.
PART ONE: UNDERSTANDING COMPETITION IN THE NONPROFIT SECTOR.
1. The Limits of Collaboration.
2. Competition Out of the Closet.
3. The Competitive Continuum.
PART TWO: ASSESSING YOUR COMPETITIVE POSITION.
4. Your Organization’s Competitive Position.
5. Competing with Individual Organizations.
6. Benchmarking Against the Field.
PART THREE: DEVELOPING COMPETITIVE STRATEGIES.
7. Customers.
8. Third-Party Payers.
9. Human Resources.
10. The Media and the Public at Large.
Conclusion: Awakening to Competitive Strategy.
References.
Additional Resources.
Index.
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.