Political Communication

by Mann, Robert; Perlmutter, David D.

• ISBN13: 9780807137895
• ISBN10: 0807137898
• Format: Paperback
• Copyright: 2011-05-09
• Publisher: Louisiana State Univ Pr

Summary

A new era of political power has arrived, one in which the social media forces of Facebook, YouTube, and Twitter indisputably play a larger role in the political process. In this revised and expanded edition of Political Communication: The Manship School Guide, edited by Robert Mann and David D. Perlmutter, contributors discuss technological changes in the context of studies and techniques that remain unchallenged, resulting in a truly comprehensive manual of the world of political communication.

Author Biography

Robert Mann is the Manship Chair and a professor in the Manship School of Mass Communication and co-director of the Reilly Center for Media Public Affairs at Louisiana State University. David D. Perlmutter is director of the School of Journalism and Mass Communication and a professor and Starch Faculty Fellow at the University of Iowa. He is the author of many books, most recently Blogwars: The New Political Battleground.

Table of Contents

Acknowledgments	p. ix
Introduction	p. 1
Understanding the Industry
Consultants and Candidates	p. 13
A Brief History of Political Advertising on Television	p. 23
Political Communication Center	p. 33
Laws and Regulations
Political Advertising and the First Amendment	p. 39
Electronic Media and Congressional Politics	p. 51
The States and Campaign Finance Laws	p. 64
Techniques and Types
Television Ads and Video	p. 77
Newspaper Advertising	p. 89
Radio Advertising	p. 97
Outdoor Advertising	p. 106
Earned Media	p. 112
Speechwriting	p. 126
Modern Campaign Polling	p. 136
Focus Groups	p. 145
Local Television News and Political Campaigns	p. 154
Get Out the Vote	p. 164
Independent Content	p. 174
Public Journalism	p. 182
Online Political Advertising	p. 190
Evaluating Campaign Websites	p. 197
Online Social Networks and Political Campaigns	p. 203
Constituencies
Older Voters	p. 213
The Religious Conservative Voter	p. 227
Young Voters	p. 236
The Latino (Hispanic) Voter	p. 248
Race and Southern Politics	p. 257
Informing Insiders	p. 265
Contributors	p. 273
Index	p. 279
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