Politicking Online

by Panagopoulos, Costas

• ISBN13: 9780813544892
• ISBN10: 0813544890
• Format: Paperback
• Copyright: 2009-06-05
• Publisher: Rutgers Univ Pr

Summary

Of the many groundbreaking developments in the 2008 presidential election, the most important may well be the use of the Internet. In Politicking Online contributors explorethe impact of technology for electioneering purposes, from running campaigns andincreasing representation to ultimately strengthening democracy. The book reveals how social networking sites such as MySpace and Facebook are used in campaigns along withe-mail, SMS text messaging, and mobile phones to help inform, target, mobilize, and communicate with voters.While the Internet may have transformed the landscape of modern political campaigns throughout the world, Costas Panagopoulos reminds readers that officials and campaign workers need to adapt to changing circumstances, know the limits of their methods, and combine new technologies with more traditional techniques to achieve an overall balance.

Author Biography

Costas Panagopoulos is an assistant professor of political science and director of the Center for Electoral Political and Democracy and the Master's Program in Elections and Campaign Management at Fordham University. He has provided political analysis for the New York Times, the Los Angeles Times, USA Today, CBS, NBC, and CNN.

Table of Contents

Preface and Acknowledgments	p. vii
Technology and the Modern Political Campaign: The Digital Pulse of the 2008 Campaigns	p. 1
Candidate Web Sites	p. 19
The Technological Development of Candidate Web Sites: How and Why Candidates Use Web Innovations	p. 21
Closing Gaps, Moving Hurdles: Candidate Web Site Communication in the 2006 Campaigns for Congress	p. 48
Trickle-Down Technology? The Use of Computing and Network Technology in State Legislative Campaigns	p. 77
Do Campaign Web Sites Really Matter in Electoral Civic Engagement? Empirical Evidence from the 2004 and 2006 Post-Election Internet Tracking Survey	p. 101
Technology and Voter Mobilization	p. 125
Clicking for Cash: Campaigns, Donors, and the Emergence of Online Fund-Raising	p. 127
The Impact of E-Mail Campaigns on Voter Mobilization: Evidence from a Field Experiments	p. 141
Mobilizing the Mobiles: Text Messaging and Turnout	p. 152
Online Political Advertising	p. 163
International Perspectives	p. 177
"Under Construction": Weblog Campaigning in the German Bundestag Election 2005	p. 179
Mobile Democracy: Text Messages, Voter Turnout, and the 2004 Spanish General Election	p. 200
The Latest Developments: Blogs and Social Networking Sites	p. 215
Bloggers at the Gates: Ned Lamont, Blogs, and the Rise of Insurgent Candidates	p. 217
Voters, MySpace, and YouTube: The Impact of Alternative Communication Channels	p. 233
"Friend" the President: Facebook and the 2008 Presidential Election	p. 249
The Political Impact of Facebook: Evidence from the 2006 Elections and the 2008 Nomination Contest	p. 272
Conclusion	p. 292
Notes on Contributors	p. 295
Index	p. 297
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