Politics Moves Online

by Cornfield, Michael

• ISBN13: 9780870784804
• ISBN10: 0870784803
• Format: Paperback
• Copyright: 2004-03-01
• Publisher: Century Foundation

Summary

The popularization of the Internet has shepherded a revolution in business and personal communication. But how has online technology been used in mainstream American politics? In Politics Moves Online, Michael Cornfield provides a comprehensive guide to how the Internet has been used in political campaigns. He shows, for example, how candidates such as George Bush and John McCain in 2000 --as well as political action committees and the media --struggled to figure out how to fit the Internet into their ongoing operations. Through a series of insightful cases, he examines how candidates use the Web as a campaign tool and as a fund-raising mechanism, and how voters use the Internet to gather information and become more knowledgeable voters. He finds that while many political pundits have argued that the Internet can be a revolutionary force in politics, citizens and politicians alike have yet to find innovative uses that go beyond conventional political operations.

Author Biography

Michael Cornfield is a member of the faculty at George Washington University's Graduate School of Political Management and director of research of the University's Institute for Politics Democracy and the Internet, formerly known as the Democracy Online Project.

Table of Contents

FOREWORD by Richard C. Leone	vii
PREFACE	xi
1. INTERNET TIME	1	(8)
2. RESEARCH, REVOLUTION, REVELATION	9	(14)
3. CAMPAIGN WEB SITES AND PUBLICITY PATHWAYS	23	(16)
4. ONLINE ADVERTISING AND FUND-RAISING: WHERE IS THE MONEY?	39	(20)
5. CASE STUDIES	59	(38)
6. THE VIEW FROM THE CONSOLE	97	(12)
NOTES	109	(14)
INDEX	123	(8)
ABOUT THE AUTHOR	131