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9781930082007

Poor Richard's Internet Marketing and Promotions : How to Promote Yourself, Your Business, Your Ideas Online

by ;
  • ISBN13:

    9781930082007

  • ISBN10:

    1930082002

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2001-01-01
  • Publisher: Top Floor Pub

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Supplemental Materials

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Summary

Aims to take the entrepreneur by the hand and show him or her how to draw attention to an Internet resource without spending a lot of money. Softcover.

Table of Contents

Introduction 1(4)
PART I: PREPARATION
What Are You Promoting and Who Are You Targeting?
5(16)
What You Need Before You Start
21(34)
Web Site Basics
55(30)
Finding Your Targets
85(20)
PART II: WEB SITE REGISTRATIONS
Web Site Checkup---Preparing for Indexing
105(22)
Registering with the Search Sites
127(18)
Getting Certified---Assurances, Awards, and Alliances
145(16)
Other Places to Register Your Site
161(18)
PART III: GETTING THE WORD OUT
Promoting in the Newsgroups and Mailing Lists
179(18)
Grass Roots Marketing
197(8)
Creating Newsletters and Discussion Groups
205(26)
Advertising Your Site
231(16)
Affiliate Programs
247(10)
Tracking Results and Responding
257(28)
PART IV: E-MAIL PR
E-mail Basics
285(18)
Reaching Journalists Online
303(22)
Electronic Press Releases
325(18)
PART V: OUTSIDE THE INTERNET
Real-World Promotions
343(9)
Sales Basics---Not All the Rules Have Changed
352(7)
Index 359

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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