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9780471222842

The Portable MBA

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  • ISBN13:

    9780471222842

  • ISBN10:

    0471222844

  • Edition: 4th
  • Format: Hardcover
  • Copyright: 2003-02-07
  • Publisher: Wiley
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List Price: $34.95

Summary

Robert F. Bruner, Mark R. Eaker, R. Edward Freeman, Robert E. Spekman, Elizabeth Olmsted Teisberg, and S. Venkataraman The ultimate guide to modern business For over ten years, business leaders have relied on The Portable MBA to guide them through the cutting-edge business theories and practices taught in today's top MBA programs. This completely revised edition of the classic volume incorporates the lessons learned from the dot-com craze, explores the challenges of managing a global work force and of working in an economic decline, and integrates such recent trends as entrepreneurial thinking in large corporations.

Author Biography

ROBERT F. BRUNER, DBA is Distinguished Professor of Business Administration and Executive Director of the Batten Institute at The Darden School. Cited by BusinessWeek as one of the &quot;Masters of the MBA classroom,&quot; Dr. Bruner has received numerous awards of excellence in case-teaching and writing. The author of many published articles and case studies, his research focuses on capital structure management, the effects of various forms of corporate restructuring, and mergers and acquisitions.<BR>

Table of Contents

Preface.
PART I: WHAT IS BUSINESS ABOUT?
Chapter 1. What Is Business?
Chapter 2. The Future.
Chapter 3. Managing People.
Chapter 4. Business Ethics.
Chapter 5. Economics.
PART II: THE FUNCTIONS OF BUSINESS.
Chapter 6. Marketing Management: Leveraging Customer Value.
Chapter 7. Operations Management: Implementing and Enabling Strategy.
Chapter 8. Entrepreneurship: Creating Something New and Enduring  with Very Limited Resources.
Chapter 9. Accounting.
Chapter 10. Finance.
Chapter 11. Strategy: Defining and Developing Competitive Advantage.
PART III: NEW HORIZONS.
Chapter 12. Leading from the Middle: A New Leadership Paradigm.
Chapter 13. Strategic Alliances.
Chapter 14. International Business.
Chapter 15. Some Final Thoughts.
Chapter Notes.
Index.
About the Authors.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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