The Portable MBA, 5th Edition

by Kenneth M. Eades; Timothy M. Laseter; Ian Skurnik; Peter L. Rodriguez; Lynn A. Isabella; Paul J. Simko

• ISBN13: 9780470627075
• ISBN10: 0470627077
• Format: eBook
• Copyright: 2010-04-01
• Publisher: Wiley

Summary

A totally revised new edition of the bestselling guide to business school basicsThe bestselling book that invented the "MBA in a book" category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight-but don't need the hassle of business school-have turned to the Portable MBA series for the very best, most up-to-date coverage of the business basics.This new revised and expanded edition continues that long tradition with practical, real-world business insight from faculty members from the prestigious Darden School at the University of Virginia. With 50 percent new material, including new chapters on such topics as emerging economies, enterprise risk management, consumer behavior, managing teams, and up-to-date career advice, this is the best Portable MBA ever. Covers all the core topics you'd learn in business school, including finance, accounting, marketing, economics, ethics, operations management, management and leadership, and strategy. Every chapter is totally updated and seven new chapters have been added on vital business topics Includes case studies and interactive web-based examplesWhether you own your own small business or work in a major corporate office, The Portable MBA gives you the comprehensive information and rich understanding of the business world that you need.

Table of Contents

List of Downloadable Materials

Preface

About the Authors

Introduction: The MBA Degree Experience

Accounting Principles

The Principles of Economics

Introduction to Business Ethics

Marketing Management

Financial Management

Operations Management

Managing People

Supply Chain Management

Strategy-Defining and Developing Competitive Advantage

Financial Analysis and Firm Valuation

Consumer Behavior

New Product Creation

Entrepreneurship

Emerging Markets and Development

Enterprise Risk Management

Leading from the Middle

Managing Teams

Starting Your New Career with an MBA

Index

Table of Contents provided by Publisher. All Rights Reserved.