List of Figures | p. ix |
List of Tables | p. xi |
Acknowledgments | p. xiii |
The Puzzle | p. 3 |
The Resource Theory of Campaigns | p. 16 |
Pomp, Circumstance, and Rationality in Late-Nineteenth-Century Congressional Campaigns | p. 47 |
Resources, the New Media, and the Race for the U.S. Senate, 1940-1960 | p. 69 |
FECA and National Party Resurgence | p. 106 |
Resources, Strategies, and Voter Perceptions | p. 150 |
Resources Rule | p. 187 |
Epilogue: Resource Theory and Contemporary American Politics | p. 202 |
Construction of Issue Theme Categories | p. 209 |
Conversion of NES Party Likes/Dislikes into Issue Theme Categories | p. 211 |
Notes | p. 213 |
Bibliography | p. 253 |
Index | p. 271 |
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