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The PR Styleguide Formats for Public Relations Practice,9780495006435
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The PR Styleguide Formats for Public Relations Practice

by
Edition:
2nd
ISBN13:

9780495006435

ISBN10:
0495006432
Format:
Spiral Bound
Pub. Date:
3/6/2006
Publisher(s):
Cengage Learning
List Price: $99.33

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What version or edition is this?
This is the 2nd edition with a publication date of 3/6/2006.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

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Summary

A concise handbook, THE PR STYLEGUIDE: FORMATS FOR PUBLIC RELATIONS PRACTICE serves as a complete style guide and reference tool. Learn to present messages that display great form and style with THE PR STYLEGUIDE. The most widely used and accepted practices in developing PR pieces are included, along with many visual examples and a breakdown of the goals for each piece.

Table of Contents

Introduction.
Annual Reports.
Audio News Release (ANRs).
Brochures.
Communication Audits.
Direct Mail.
Media Kits.
Media Lists.
Media Tours.
Newsletters.
News Releases.
Opinion-Editorials (Op-Eds).
Public Service Announcements (PSAs).
Speeches.
Video News Releases (VNRs).
Web Sites.
Toolbox.
Billing
Email
Employee Publications
Media Clipping
Memoranda
MissionStatements
News Conferences
Pitch Letters
Proposals
Videoconferencing
Organization Profiles for Examples
Each One Teach One.
Formative Enterprises, Inc.
City of Emerald Heights
Table of Contents provided by Publisher. All Rights Reserved.


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