A Practical Guide to Planning for E-Business Success: How to E-enable Your Enterprise

by Cassidy; Anita

• ISBN13: 9781574443042
• ISBN10: 1574443046
• Edition: 1st
• Format: Hardcover
• Copyright: 2001-08-29
• Publisher: CRC Press

Summary

News of the Web's demise has been greatly exaggerated. The Internet continues to impact our lives and how we do business. It has the power to transform entire industries and create new ones, challenge industry leaders, and enable businesses in entirely new ways. The question is no longer will you participate in the Internet revolution, but when and how. Rather than talking Internet hype, A Practical Guide to Planning for E-Business Success shows you how to do it - and do it right - from beginning to end. The only thing worse than no e-business presence is a bad e-business presence. Well-known authority Anita Cassidy explores using Internet technology to redefine and enable your business in entirely new ways. She provides a step-by-step process for developing and implementing a solid e-business strategy. She gives you examples, checklists, FAQs, and templates that help you begin and steer you in the right direction. Research shows that despite the dot.com bust e-commerce is booming. Most companies have an Internet presence whether it merely provides marketing information about the company or is a full service Web site. After the initial rush to get an Internet presence, you must consider how you can shift to true e-business. A Practical Guide to Planning for E-Business Success shows you how to use this powerful technology to provide your organization with a competitive advantage.

Author Biography

Anita Cassidy has more than 25 years of experience in Information Systems. She is President/CEO of Strategic Computing Directions Incorporated in Minneapolis, Minnesota

Table of Contents

Introduction to E-Business	1	(32)
Technology Revolution	1	(2)
E-Business Overview	3	(3)
Business Trends	6	(8)
Business Application Trends	14	(3)
Technology Trends	17	(2)
Barriers to E-Business	19	(4)
Lessons Learned	23	(6)
Importance of Planning	29	(2)
Key Points to Remember	31	(2)
E-Business Planning Overview	33	(16)
Planning Principles	33	(7)
Strategy Definition	40	(2)
Methodology Overview	42	(4)
Key Points to Remember	46	(3)
Phase 1---Begin	49	(12)
Obtain Support	49	(3)
Purpose	52	(1)
Identify Team	53	(3)
Planning Process	56	(1)
Communication Plan	57	(1)
Announce	57	(1)
Key Points to Remember	58	(3)
Phase 2---Diagnose	61	(26)
Trends	62	(2)
Current Situation	64	(1)
Situation Analysis	65	(1)
Stakeholders	66	(10)
Stakeholders' Processes	76	(3)
Industry Analysis	79	(3)
Value Chain	82	(1)
Business Analysis	83	(2)
Key Points to Remember	85	(2)
Phase 3---Develop	87	(14)
Value Proposition	87	(2)
Value Delivery Proposition	89	(1)
Strategy	90	(4)
Metrics	94	(3)
Key Points to Remember	97	(4)
Phase 4---Define	101	(18)
Opportunities	101	(6)
Competitive Situation	107	(3)
Priorities	110	(7)
Key Points to Remember	117	(2)
Phase 5---Determine	119	(44)
Application Architecture Impact	120	(8)
Technical Architecture Impact	128	(7)
Business Process Impact	135	(5)
IS Process Impact	140	(2)
People/Organization Impact	142	(5)
Cost/Benefit Analysis	147	(11)
Roadmap	158	(2)
Approval	160	(1)
Key Points to Remember	160	(3)
Phase 6---Design	163	(8)
Look and Feel	163	(3)
Navigation	166	(1)
Screens	167	(1)
Applications	168	(1)
Security	168	(1)
Key Points to Remember	169	(2)
Phase 7---Deliver	171	(10)
Develop	171	(2)
Test	173	(1)
Train	174	(1)
Implement	175	(1)
Promote	176	(3)
Key Points to Remember	179	(2)
Phase 8---Discuss	181	(8)
Obtain Feedback	181	(2)
Analyze	183	(1)
Determine Action	184	(1)
Key Points to Remember	184	(5)
Summary	189	(8)
Methodology Overview	189	(1)
Success Criteria	190	(4)
Benefits	194	(1)
Key Points to Remember	195	(2)
Appendices	197	(34)
A. Key Questions to Ask for E-Business	199	(26)
B. Sample Table of Contents for an E-Business Plan	225	(6)
Index	231