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The Practice Of Social Research,9780495598411
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The Practice Of Social Research

by
Edition:
12th
ISBN13:

9780495598411

ISBN10:
0495598410
Format:
Hardcover
Pub. Date:
2/3/2009
Publisher(s):
Cengage Learning
List Price: $249.99

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Summary

Known as the gold standard of research methods texts, THE PRACTICE OF SOCIAL RESEARCH, 12th Edition, is a comprehensive, straightforward introduction to the field of research as practiced by social scientists. This best-selling book emphasizes the research process by demonstrating how to design research studies, introducing the various observation modes in use today, and answering questions about research methods--such as how to conduct online surveys, and analyze both qualitative and quantitative data. THE PRACTICE OF SOCIAL RESEARCH provides all the tools researchers and consumers need to apply social research.

Table of Contents

An Introduction to Inquiry
Human Inquiry and Science
Paradigms, Theory, and Social Research
The Ethics and Politics of Social Research
The Structuring of Inquiry: Quantitative and Qualitative
Research Design
Conceptualization, Operationalization, and Measurement
Indexes, Scales, and Typologies
The Logic of Sampling
Modes of Operation: Quantitative and Qualitative
Experiments
Survey Researchs
Qualitative Field Research
Unobtrusive Research
Evaluation Research
Analysis of Data: Quantitative and Qualitative
Qualitative Data Analysis
Quantitative Data Analysis
The Elaboration Model
Statistical Analyses
Reading and Writing Social Research
Using the Library
GSS Household Enumeration Questionnaire
Random Numbers
Distribution of Chi Square
Normal Curve Areas
Estimated Sampling Error
Twenty Questions a Journalist Should Ask about Poll Results
Table of Contents provided by Publisher. All Rights Reserved.


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