Practices for Engaging the 21st Century Workforce Challenges of Talent Management in a Changing Workplace

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  • Edition: 1st
  • Format: Hardcover
  • Copyright: 9/20/2013
  • Publisher: Pearson FT Press
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Strengthen workforce and employee engagement in today’s “new normal” organizational environment! Today’s workforces, today’s companies, and today’s business environments have all changed radically: even if the economy improves, companies will stay lean, and continue to rely heavily on contingent workforces. Engagement is more crucial than ever, but old approaches to achieving it simply no longer work. In Practices for Engaging the 21st Century Workforce , Bill Castellano presents a comprehensive, innovative model of engagement that responds to today’s new realities, and helps you anticipate tomorrow’s. Drawing on 25+ years as a pioneering HR innovator, practitioner, and researcher, Castellano offers a crystal-clear definition of engagement, identifies its real drivers, and specifies achievable strategic outcomes of engagement. He presents powerful new research on how to engage today’s multidimensional and changing workforce, in an environment that’s as complex as today’s workers are. You’ll learn how to develop adaptable organizational structures and multidimensional HR management systems tailored to the needs of today’s workforces: systems that not only strengthen engagement but also deliver the business performance benefits promised by greater engagement. Throughout, Castellano supports his insights with profiles and case studies from many of the world’s leading organizations, including IBM, Ernst & Young, Google, SAS, Whole Foods, American Express, Colgate-Palmolive, and ARDEC (US Military R&D Center). An indispensable resource for every HR leader, strategist, practitioner, and student.

Author Biography

WILLIAM G. CASTELLANO, Ph.D. (Middletown, NJ), Professor of HR Management and Director of the Center for HR Strategy at Rutgers University, has 25+ years of experience in Fortune® 50, entrepreneurial, and research environments. He has served as Chief Marketing and HR Officer at a national HR outsourcer; and a Managing Partner of an executive search firm where he extensively researched workforce and talent management strategy. He spent 17 years at Merrill Lynch in roles including SVP, Global Staffing where he managed global recruiting, executive search, and talent management. He has taught strategic and global HR management, financial decisions, labor economics, and many other HR-related topics.

Table of Contents

Part 1: The 21st Century Workforce and the New Normal

1. Welcome to the New Normal

2. The 21st Century Workforce

3. Challenges of Talent Management in the New Normal

Part 2: The Need for Engagement and Adaptability in the New Normal

4. The Imperative of Employee Engagement for Competitive Success in the 21st Century

5. Leveraging What We Know: The Drivers of Employee Engagement

6. The Increasing Need for Organizational Adaptability

Part 3: Engaging the 21st Century Worker

7. Practices to Create Employee Engagement in the New Normal

8. Conclusion: Achieving Success in the New Normal


A comprehensive new model for building employee engagement in today’s “new normal” world of radically different workforces and organizational environments.

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