9780071636087

The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience

by
  • ISBN13:

    9780071636087

  • ISBN10:

    0071636080

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 10/2/2009
  • Publisher: McGraw-Hill Education
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Summary

"The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences." --Cliff Atkinson, author ofBeyond Bullet Points and The Activist Audience . . .Apple CEO Steve Jobs's wildly popular presentations have set a new global gold standard-and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations.The Presentation Secrets of Steve Jobsis as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets that work every time. With this revolutionary approach, you'll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way."No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences." --Rob Enderle, The Enderle Group"Now you can learn from the best there is--both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods." --David Meerman Scott, bestselling author ofThe New Rules of Marketing & PR and World Wide Rave

Author Biography

Carmine Gallo writes a bi-weekly column.for Businessweek.com and has been a featured contributor.to several other major websites including MSNBC,.Military.com, Always On, AOL and Yahoo Finance. Gallo personally coaches leading executives for keynote speeches,.media interviews, product launches, and book tours.

Table of Contents

Acknowledgmentsp. vii
Prologue:How to be Insanely Great in Front of Any Audiencep. ix
Create the Historyp. 1
Plan in Analogp. 3
Answer the One Question That Matters Mostp. 15
Develop a Messianic Sense of Purposep. 27
Create Twitter-Like Headlinesp. 39
Draw a Road Mapp. 49
Introduce the Antagonistp. 63
Reveal the Conquering Herop. 75
Obey the Ten-Minute Rulep. 83
Deliver the Experiencep. 85
Channel Their Inner Zenp. 87
Dress Up Your Numbersp. 105
Use ˘Amazingly Zippy÷ Wordsp. 113
Share the Stagep. 127
Stage Your Presentation with Propsp. 137
Reveal a ˘Holy Shit÷ Momentp. 151
Schiller Learns from the Bestp. 161
Refine and Rehearsep. 165
Master Stage Presencep. 167
Make it Look Effortlessp. 179
Wear the Appropriate Constumep. 195
Toss the Scriptp. 199
Have Funp. 207
Encore:One More Thingp. 215
Notesp. 219
Indexp. 233
Table of Contents provided by Ingram. All Rights Reserved.

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