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Principles of Internet Marketing : New Tools and Methods for Web Developers,9781423903192
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Principles of Internet Marketing : New Tools and Methods for Web Developers

by
Edition:
1st
ISBN13:

9781423903192

ISBN10:
1423903196
Format:
Paperback
Pub. Date:
2/2/2009
Publisher(s):
Cengage Learning
List Price: $149.33

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  • Principles of Internet Marketing: New Tools and Methods for Web Developers
    Principles of Internet Marketing: New Tools and Methods for Web Developers




Summary

PRINCIPLES OF INTERNET MARKETING: NEW TOOLS AND METHODS FOR WEB DEVELOPERS helps readers understand the "why" behind the "how" of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site.

Table of Contents

An Overview Of The Web
Types Of Web Sites
Social Media And Social Networking Sites
Blogging
Web-Based Video
Wikis, Rss, Mash-Ups And Virtual Worlds
Understanding The Brand
Planning And Developing The Site
E-Commerce Sites
Programs And Languages
Driving Traffic: Marketing Strategies
Capturing And Keeping And Audience
Traffic Analysis And Measuring For Success
Table of Contents provided by Publisher. All Rights Reserved.


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