Principles of Internet Marketing New Tools and Methods for Web Developers

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  • Edition: 1st
  • Format: Paperback
  • Copyright: 2/2/2009
  • Publisher: Course Technology

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PRINCIPLES OF INTERNET MARKETING: NEW TOOLS AND METHODS FOR WEB DEVELOPERS helps readers understand the "why" behind the "how" of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site.

Table of Contents

An Overview Of The Web
Types Of Web Sites
Social Media And Social Networking Sites
Web-Based Video
Wikis, Rss, Mash-Ups And Virtual Worlds
Understanding The Brand
Planning And Developing The Site
E-Commerce Sites
Programs And Languages
Driving Traffic: Marketing Strategies
Capturing And Keeping And Audience
Traffic Analysis And Measuring For Success
Table of Contents provided by Publisher. All Rights Reserved.

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