CART

(0) items

Principles of Marketing,9780136079415
This item qualifies for
FREE SHIPPING!
FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Principles of Marketing

by ;
Edition:
13th
ISBN13:

9780136079415

ISBN10:
0136079415
Format:
Hardcover
Pub. Date:
1/1/2010
Publisher(s):
Prentice Hall

Questions About This Book?

Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 13th edition with a publication date of 1/1/2010.
What is included with this book?
  • The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Related Products


  • Principles of Marketing
    Principles of Marketing
  • Principles of Marketing
    Principles of Marketing
  • Principles of Marketing
    Principles of Marketing
  • Principles Of Marketing
    Principles Of Marketing
  • Principles of Marketing
    Principles of Marketing
  • Principles of Marketing
    Principles of Marketing
  • Principles of Marketing
    Principles of Marketing
  • Principles of Marketing
    Principles of Marketing
  • Principles of Marketing
    Principles of Marketing
  • Principles of Marketing
    Principles of Marketing
  • Principles of Marketing
    Principles of Marketing
  • Principles Of Marketing
    Principles Of Marketing
  • Principles of Marketing (with FREE Marketing Updates access code card)
    Principles of Marketing (with FREE Marketing Updates access code card)
  • Principles of Marketing Plus 2014 MyMarketingLab with Pearson eText -- Access Card Package
    Principles of Marketing Plus 2014 MyMarketingLab with Pearson eText -- Access Card Package
  • Principles of Marketing Plus MyMarketingLab with Pearson eText -- Access Card Package
    Principles of Marketing Plus MyMarketingLab with Pearson eText -- Access Card Package
  • Principles of Marketing Plus NEW MyMarketing Lab with Pearson eText -- Access Card Package
    Principles of Marketing Plus NEW MyMarketing Lab with Pearson eText -- Access Card Package
  • Principles of Marketing with CD
    Principles of Marketing with CD






Customer Reviews

Excellent service  July 30, 2011
by


I looked everywhere for this textbook before I found this edition. The only thing that I could find online was the international edition, so when I found this one I was thrilled. And on top of it, it was half the price of the school bookstore price. Thanks ecampus






Principles of Marketing: 5 out of 5 stars based on 1 user reviews.

Summary

Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers.

Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. The thirteenth edition of Kotler/Armstrong has been fully updated and redesigned to make the book easier to use. Chapters now contain opening vignettes and accompanying outlines to help students study.

Defining Marketing and the Marketing Process; Understanding the Marketplace and Consumers; Designing a Customer-Driven Marketing Strategy and Marketing Mix; Extending Marketing--global marketing, ethics, competitive advantage

Today’s marketers need to make use of all the latest technologies in order to find and capture their market. By creating customer value and building an interactive community, they can develop lasting and profitable relationships with consumers.

Table of Contents

Defining Marketing and the Marketing Process
Marketing: Creating and Capturing Customer Value
Company and Marketing Strategy: Partnering to Build Customer Relationships
Understanding the Marketplace and Consumers
The Marketing Environment
Managing Marketing Information to Gain Customer Insights
Consumer Markets and Consumer Buyer Behavior
Business Markets and Business Buyer Behavior
Designing a Customer-Driven Marketing Strategy and Marketing Mix
Customer-Driven Marketing Strategy: Creating Value for Target Customers
Product, Services, and Brands: Building Customer Value
New-Product Development and Life-Cycle Strategies
Pricing: Understanding and Capturing Customer Value
Pricing Strategies
Marketing Channels: Delivering Customer Value
Retailing and Wholesaling
Communicating Customer Value: Integrated Marketing Communication Strategy
Advertising and Public Relations
Personal Selling and Sales Promotion
Direct and Online Marketing: Building Direct Customer Relationships
Extending Marketing
Creating Competitive Advantage
The Global Marketplace
Marketing Ethics and Social Responsibility
Appendixes
Marketing Plan
Marketing by the Numbers
Careers in Marketing
Glossary, Company Index, Subject Index
Table of Contents provided by Publisher. All Rights Reserved.


Please wait while the item is added to your cart...