Case and Fair is the trusted Microeconomics text that teaches students through stories, graphs, and equations...and now, a new&emphasis on excellence in assessment. & These two highly-respected economists and educators have revised this best-selling Microeconomics book to include more current topics and events while maintaining its hallmark feature of teaching economics through stories, graphs, and equations; relevant to students with various learning styles (verbal, visual, and numerical).
Most chapters end with a Summary, Review Terms and Concepts, Problem Set, Web Exercises and Mastering Economics CD-Rom.
I. INTRODUCTION TO ECONOMICS.
1. The Scope and Method of Economics.
Why Study Economics? The Scope of Economics. The Methods of Economics. An Invitation. Appendix: How to Read and Understand Graphs. 2. The Economic Problem: Scarcity and Choice.
Scarcity, Choice, and Opportunity Cost. Economic Systems. Looking Ahead. 3. Demand, Supply, and Market Equilibrium.
Firms and Households: The Basic Decision-Making Units. Input Markets and Output Markets: The Circular Flow. Demand In Product/Output Markets. Supply In Product/Output Markets. Market Equilibrium. Demand and Supply in Product Markets: A Review. Looking Ahead: Markets and the Allocation of Resources. 4. The Price System, Demand and Supply, and Elasticity.
The Price System: Rationing and Allocating Resources. Supply and Demand Analysis: An Oil Import Fee. Elasticity. Looking Ahead. Appendix: Point Elasticity.
II. FOUNDATIONS OF MICROECONOMICS: CONSUMERS AND FIRMS.
5. Household Behavior and Consumer Choice.
Household Choice in Output Markets. The Basis of Choice: Utility. Income and Substitution Effects. Consumer Surplus. Household Choice in Input Markets. A Review: Households in Output and Input Markets. Appendix: Indifference Curves. 6. The Production Process: The Behavior of Profit Maximizing Firms.
The Behavior of Profit-Maximizing Firms. The Production Process. Choice of Technology. Looking Ahead: Cost and Supply. Appendix: Isoquants and Isocosts. 7. Short-Run Costs and Output Decisions.
Costs in the Short Run. Output Decisions: Revenues, Costs, and Profit Maximization. Looking Ahead. 8. Costs and Output Decisions in the Long Run.
Short-Run Conditions and Long-Run Directions. Long-Run Costs: Economies and Diseconomies of Scale. Long-Run Adjustments to Short-Run Conditions. Output Markets: A Final Word. Appendix: External Economies and Diseconomies and the Long-Run Industry Supply Curve. 9. Input Demand: The Labor and Land Markets.
Input Markets: Basic Concepts. Labor Markets. Land Markets. The Firm's Profit-Maximization Condition in Input Markets. Input Demand Curves. Resource Allocation and the Mix of Output in Competitive Markets. 10. Input Demand: The Capital Market and the Investment Decision.
Capital, Investment, And Depreciation. The Capital Market. The Demand for New Capital and the Investment Decision. A Final Word on Capital. Appendix: Calculating Present Value. 11. General Equilibrium and the Efficiency of Perfect Competition.
General Equilibrium Analysis. Allocative Efficiency and Competitive Equilibrium. The Sources of Market Failure. Evaluating the Market Mechanism.
III. MARKET IMPERFECTIONS AND THE ROLE OF GOVERNMENT.
12. Monopoly and Antitrust Policy.
Imperfect Competition and Market Power: Core Concepts. Price and Output Decisions in Pure Monopoly Markets. The Social Costs of Monopoly. Remedies for Monopoly: Antitrust Policy. The Enforcement of Antitrust Law. A Natural Monopoly. Imperfect Markets: A Review and a Look Ahead. 13. Monopolistic Competition and Oligopoly.
Monopolistic Competition. Oligopoly. The Role of Government. 14. Externalities, Public Goods, Imperfect Information, and Social Choice.
Externalities And Environmental Economics. Public (Social) Goods. Imperfect Information. Social Choice. Government and the Market. Appendix: Government Tax Distortions, Excess Burdens, and the Principle of Neutrality. 15. Income Distribution and Poverty.
The Utility Possibilities Frontier. The Sources of Household Income. The Distribution of Income. The Redistribution Debate. Redistribution Programs and Policies. Government or the Market? A Review. Appendix: Tax Incidence: The Effect of Taxes on Distribution.
IV. THE WORLD ECONOMY.
16. International Trade, Comparative Advantage, and Protectionism.
Trade Surpluses and Deficits. The Economic Basis for Trade: Comparative Advantage. The Sources of Comparative Advantage. Trade Barriers: Tariffs, Export Subsidies, and Quotas. Free Trade or Protection? An Economic Consensus. 17. Economic Growth in Developing and Transitional Economies.
Life in the Developing Nations: Population and Poverty. Economic Development: Sources and Strategies. Issues in Economic Development. Economies in Transition. The End of the Soviet Union. The Transition to a Market Economy. Glossary of Terms. Solutions to Even-Numbered Problems. Index.