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9780123704771

Probabilistic Methods for Financial and Marketing Informatics

by ;
  • ISBN13:

    9780123704771

  • ISBN10:

    0123704774

  • Format: Hardcover
  • Copyright: 2007-03-19
  • Publisher: Elsevier Science
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Supplemental Materials

What is included with this book?

Summary

Bayesian Networks are a form of probabilistic graphical models and they are used for modeling knowledge in many application areas, from medicine to image processing. They are particularly useful for business applications, ans * Unique coverage of probabilistic reasoning topics applied to business problems, including marketing, banking, operations management, and finance. * Shares insights about when and why probabilistic methods can and cannot be used effectively; * Complete review of Bayesian networks and probabilistic methods for those IT professionals new to informatics.

Table of Contents

Informatics and Baysesian Networks
Introduction to Informatics
Basics of Probability and Statistics
Algorithms for Bayesian Networks
Decision Trees and Influence Diagrams
Business Informatics: Collaborative Filtering
Targeted Advertising
Market Basket Analysis
Venture Capital Decision Making
Measuring Operational Risk
Credit Scoring
Applications to Investment Science
Appendices
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

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