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What is included with this book?
| Preface | |
| Product Innovation, Strategic Logic, & the New Product Development Process | |
| Introduction to product innovation and new product development | |
| Strategic logic of product innovation | |
| New product development process and organizational aspects | |
| Establishing the Foundation: the Conceptual Level | |
| Identifying new produce opportunities: idea generation (phase 1) | |
| Concept development and selection (phase 2) | |
| New product development program definition (phase 3) | |
| Product/market considerations, integrated product design and product architecture | |
| Marketing strategies and methods: conceptualizing and designing the new product marketing campaign | |
| Production strategies and methods: operational and manufacturing implications | |
| Financial applications and implications | |
| Design and development (phase 4) | |
| Validation phase (phase 5) | |
| Pre-commercialization (phase 6) and launch | |
| Concluding remarks and insights about product innovation in the 21st century | |
| Glossary | |
| References | |
| Table of Contents provided by Publisher. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.
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