Product Innovation: Leading Change through Integrated Product Development

by David L. Rainey

• ISBN13: 9780521842754
• ISBN10: 0521842751
• Format: Hardcover
• Copyright: 2005-07-18
• Publisher: Cambridge University Press

Summary

This book describes the latest constructs, techniques, and processes for enabling managers, professionals, and practitioners to be more effective in designing, developing, and commercializing new products and services. Written from an Integrated Product Development (IPD) perspective, it provides guidance and support in formulating and executing IPD programs for business practitioners and MBA students.

Table of Contents

Preface	vii
Acknowledgements	xiv
Part I Product innovation and strategic logic	1	(146)
Introduction to product innovation and new-product development	5	(48)
Strategic logic of product innovation	53	(49)
The new-product development process and organizational aspects	102	(45)
Part II Establishing the foundation: the conceptual level	147	(134)
Identifying new-product opportunities: Idea Generation (Phase 1)	149	(40)
Concept Development and Selection (Phase 2)	189	(34)
NPD Program Definition (Phase 3)	223	(58)
Part III Methods and techniques for analysis and decision making	281	(186)
Product/market considerations, integrated product design, and product architecture	283	(70)
Marketing strategies and methods: conceptualizing and designing the new-product marketing campaign	353	(41)
Production strategies and methods: operational and manufacturing implications	394	(38)
Financial applications and implications	432	(35)
Part IV The operational level and concluding remarks	467	(119)
Design and Development (Phase 4)	471	(43)
Validation (Phase 5)	514	(34)
Pre-commercialization (Phase 6) and the launch	548	(20)
Concluding remarks and insights about product innovation in the twenty-first century	568	(18)
Glossary	586	(13)
References	599	(3)
Select bibliography	602	(3)
Index	605