9780761919995

Product Planning Essentials

by
  • ISBN13:

    9780761919995

  • ISBN10:

    0761919996

  • Format: Paperback
  • Copyright: 2000-09-27
  • Publisher: Sage Publications, Inc
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Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The eBook copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.

Table of Contents

Preface vii
Introduction
1(20)
Strategy and Process
21(20)
Organizing People
41(14)
Opportunity Identification
55(12)
Concept Generation
67(24)
Concept Evaluation
91(18)
Technical Development
109(26)
Market Planning
135(26)
Commercialization and Launch
161(20)
Life Cycle Management
181(22)
Special Topics in Product Planning: International Issues, Public Policy, and Intellectual Property
203(16)
Product Development Best Practices
219(8)
Appendix A: Situation Analysis Data Sources 227(8)
Appendix B: Reference Sources for Product Planning 235(4)
References 239(4)
Index 243(10)
About the Author 253

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