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Production For Graphic Designers,9780131940499
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Production For Graphic Designers

by
Edition:
4th
ISBN13:

9780131940499

ISBN10:
013194049X
Format:
Paperback
Pub. Date:
1/1/2006
Publisher(s):
Prentice Hall
List Price: $95.20
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Summary

KEY BENEFIT:Production for Graphic Designersgives clear and concisely written advice on preparing artwork for printers, examines the creative potential of typography in a digital environment, and provides comprehensive coverage of working with illustrations, layout and proofing in both computerized and conventional workflows.KEY TOPICS: This book covers the most up-to-date technological advances in graphics and print production, fully explaining all the standard prepress and printing processes, including detailed coverage of the latest digital direct-to-plate offset and small-run on-demand color printing.MARKET: Graphic designers and print professionals.

Author Biography

Alan Pipes is a freelance writer, illustrator, webmaster, and part-time publisher, specializing in applications of computer technology to graphic design, illustration, and product design. He is the former editor of CadCam International

Table of Contents

Preface 9(2)
Introduction
11(16)
Some history
12(9)
Printing pictures
15(2)
Enter lithography and photography
17(3)
Milestones in the history of production technology for graphic designers
20(1)
Getting started: studio equipment
21(3)
Design Trailblazers Saul Bass
24(3)
Text & type
27(54)
Type
28(16)
Some history
28(6)
The language of type
34(3)
How type is measured
37(1)
Width and spacing
38(1)
Ems and ens
39(1)
Kerning and tracking
39(2)
Leading
41(1)
Justification and hyphenation
42(2)
Text
44(6)
Correcting text proofs
47(1)
Casting off and copy fitting
48(2)
Design Trailblazers Zuzana Licko
50(11)
House style
52(1)
Choosing and recognizing typefaces
52(1)
Serif or sans serif?
52(2)
Helvetica
54(1)
Earmarks
55(4)
Legibility and readability
59(2)
Typesetting systems
61(12)
Hand lettering and calligraphy
62(1)
``Strike-on'' or ``cold-metal'' setting
63(2)
Hot metal: hand and machine setting
65(2)
Phototypesetting
67(1)
Computer systems
68(1)
More choices of typefaces
68(1)
Quality and flexibility of digital type
68(2)
Type manipulation and custom font design
70(3)
PostScript and Truetype
73(3)
OpenType
76(1)
Summary
76(2)
Hot metal or letterpress
76(1)
Cold metal or strike-on
76(1)
Photosetting
77(1)
Computer setting
77(1)
Design Trailblazers Erik Spiekermann
78(3)
Illustration
81(34)
Line and tone
82(8)
Screens and halftones
84(6)
Color
90(8)
Flat color
90(2)
Duotones
92(1)
Full-color reproduction
92(4)
Color separations
96(1)
Cultural implications of color
97(1)
Design Trailblazers Chris Ware
98(3)
Designing for disability access
100(1)
Choosing and preparing illustrations
101(10)
Briefing an illustrator or photographer
101(1)
Scaling and cropping
102(3)
Desktop scanning
105(1)
Drawing and painting by computer
105(4)
Copyright
109(2)
Summary
111(1)
Design Trailblazers Lucille Tenazas
112(3)
Computers and their peripherals
115(28)
Hardware and Software
116(10)
Software
117(1)
The processor
118(1)
Memory: ROM and RAM
119(1)
Frame Buffers
120(1)
Displays
120(3)
Input devices
123(2)
Digital cameras
125(1)
Design Trailblazers Paul Rand
126(10)
Scanners
128(2)
Output devices: laser printers and imagesetters
130(3)
Hardcopy: other technologies
133(3)
Choosing a System
136(3)
Turnkey systems
136(1)
Selecting, upgrading, and networking the system
137(1)
Health and safety
138(1)
Summary
139(1)
Design Trailblazers Neville Brody
140(3)
Prepress
143(28)
Layout
144(8)
Grids
146(2)
Imposition
148(2)
Paper creep allowance
150(1)
Page layout
151(1)
Design Trailblazers Bruce Mau
152(2)
Digital make-up
154(8)
Page layout programs
154(3)
e-books
157(1)
Make a preflight check
158(1)
Full-color digital prepress
159(1)
Color management
160(2)
Repro
162(5)
Film make-up
162(2)
Picture proofing
164(2)
Color bars
166(1)
Summary
167(1)
Design Trailblazers David Carson
168(3)
On Press
171(54)
Paper
173(12)
The raw materials
174(2)
Recycled paper
176(1)
Handmade paper
177(1)
Machine-made paper
178(2)
The characteristics of paper and board
180(2)
Choosing the right paper stock
182(3)
Inks
185(3)
Formulation
185(1)
Viscosity and tackiness
186(1)
Specifying inks
187(1)
Selecting your supplier
188(1)
Printing processes
189(11)
Offset lithography
190(4)
The litho press
194(3)
Gravure
197(3)
Design Trailblazers Pentagram
200(14)
Letterpress
202(1)
Flexography
203(1)
Screenprinting
204(2)
Collotype
206(1)
Xerography
206(1)
Digital print
207(1)
Digital print technologies
208(1)
Printing processes: the pros and cons
209(1)
Offset litho
209(1)
Gravure
209(1)
Emerging print technologies
210(1)
Flexography
211(1)
Screenprinting
211(1)
Letterpress
211(1)
Collotype
211(1)
Xerography
211(1)
Digital print
211(1)
Things that can go wrong
211(3)
Finishing
214(7)
How does a designer specify finishing effects?
217(1)
Folding and binding
217(4)
Summary
221(1)
Design Trailblazers Malcolm Garrett
222(3)
Digital Design
225(25)
What is the internet?
226(1)
How to get started
227(1)
Email
228(1)
Decoding internet addresses
228(1)
Newsgroups
229(2)
Chatting on the net
230(1)
Netiquette
230(1)
Acronyms and smileys
230(1)
Ftp: uploading and downloading
231(1)
World Wide Web (WWW)
231(14)
Designing for the World Wide Web
232(1)
Do designers really have to learn HTML?
233(1)
Writing your own home page
234(6)
Optional extras
240(1)
Standard and non-standard HTML
240(3)
Graphics formats: GIFs and JPEGs
243(1)
Testing your pages
243(1)
Publicizing your pages
244(1)
Human factors in website design
245(1)
Designing for the small screen
245(2)
Summary
247(1)
Design Trailblazers Tomato
248(2)
Appendix: Standard Sizes for Paper, Books, and Envelopes 250(2)
Glossary 252(9)
Abbreviations and Acronyms 261(1)
Further Reading 262(1)
Web Site Resources 263(1)
Magazines and Journals 264(1)
Organizations 265(1)
Index 266(6)
Picture Credits 272


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