Production For Graphic Designers

by Pipes, Alan

• ISBN13: 9780131940499
• ISBN10: 013194049X
• Edition: 4th
• Format: Paperback
• Copyright: 2006-01-01
• Publisher: Pearson College Div

Summary

KEY BENEFIT:Production for Graphic Designersgives clear and concisely written advice on preparing artwork for printers, examines the creative potential of typography in a digital environment, and provides comprehensive coverage of working with illustrations, layout and proofing in both computerized and conventional workflows.KEY TOPICS: This book covers the most up-to-date technological advances in graphics and print production, fully explaining all the standard prepress and printing processes, including detailed coverage of the latest digital direct-to-plate offset and small-run on-demand color printing.MARKET: Graphic designers and print professionals.

Author Biography

Alan Pipes is a freelance writer, illustrator, webmaster, and part-time publisher, specializing in applications of computer technology to graphic design, illustration, and product design. He is the former editor of CadCam International

Table of Contents

Preface	9	(2)
Introduction	11	(16)
Some history	12	(9)
Printing pictures	15	(2)
Enter lithography and photography	17	(3)
Milestones in the history of production technology for graphic designers	20	(1)
Getting started: studio equipment	21	(3)
Design Trailblazers Saul Bass	24	(3)
Text & type	27	(54)
Type	28	(16)
Some history	28	(6)
The language of type	34	(3)
How type is measured	37	(1)
Width and spacing	38	(1)
Ems and ens	39	(1)
Kerning and tracking	39	(2)
Leading	41	(1)
Justification and hyphenation	42	(2)
Text	44	(6)
Correcting text proofs	47	(1)
Casting off and copy fitting	48	(2)
Design Trailblazers Zuzana Licko	50	(11)
House style	52	(1)
Choosing and recognizing typefaces	52	(1)
Serif or sans serif?	52	(2)
Helvetica	54	(1)
Earmarks	55	(4)
Legibility and readability	59	(2)
Typesetting systems	61	(12)
Hand lettering and calligraphy	62	(1)
``Strike-on'' or ``cold-metal'' setting	63	(2)
Hot metal: hand and machine setting	65	(2)
Phototypesetting	67	(1)
Computer systems	68	(1)
More choices of typefaces	68	(1)
Quality and flexibility of digital type	68	(2)
Type manipulation and custom font design	70	(3)
PostScript and Truetype	73	(3)
OpenType	76	(1)
Summary	76	(2)
Hot metal or letterpress	76	(1)
Cold metal or strike-on	76	(1)
Photosetting	77	(1)
Computer setting	77	(1)
Design Trailblazers Erik Spiekermann	78	(3)
Illustration	81	(34)
Line and tone	82	(8)
Screens and halftones	84	(6)
Color	90	(8)
Flat color	90	(2)
Duotones	92	(1)
Full-color reproduction	92	(4)
Color separations	96	(1)
Cultural implications of color	97	(1)
Design Trailblazers Chris Ware	98	(3)
Designing for disability access	100	(1)
Choosing and preparing illustrations	101	(10)
Briefing an illustrator or photographer	101	(1)
Scaling and cropping	102	(3)
Desktop scanning	105	(1)
Drawing and painting by computer	105	(4)
Copyright	109	(2)
Summary	111	(1)
Design Trailblazers Lucille Tenazas	112	(3)
Computers and their peripherals	115	(28)
Hardware and Software	116	(10)
Software	117	(1)
The processor	118	(1)
Memory: ROM and RAM	119	(1)
Frame Buffers	120	(1)
Displays	120	(3)
Input devices	123	(2)
Digital cameras	125	(1)
Design Trailblazers Paul Rand	126	(10)
Scanners	128	(2)
Output devices: laser printers and imagesetters	130	(3)
Hardcopy: other technologies	133	(3)
Choosing a System	136	(3)
Turnkey systems	136	(1)
Selecting, upgrading, and networking the system	137	(1)
Health and safety	138	(1)
Summary	139	(1)
Design Trailblazers Neville Brody	140	(3)
Prepress	143	(28)
Layout	144	(8)
Grids	146	(2)
Imposition	148	(2)
Paper creep allowance	150	(1)
Page layout	151	(1)
Design Trailblazers Bruce Mau	152	(2)
Digital make-up	154	(8)
Page layout programs	154	(3)
e-books	157	(1)
Make a preflight check	158	(1)
Full-color digital prepress	159	(1)
Color management	160	(2)
Repro	162	(5)
Film make-up	162	(2)
Picture proofing	164	(2)
Color bars	166	(1)
Summary	167	(1)
Design Trailblazers David Carson	168	(3)
On Press	171	(54)
Paper	173	(12)
The raw materials	174	(2)
Recycled paper	176	(1)
Handmade paper	177	(1)
Machine-made paper	178	(2)
The characteristics of paper and board	180	(2)
Choosing the right paper stock	182	(3)
Inks	185	(3)
Formulation	185	(1)
Viscosity and tackiness	186	(1)
Specifying inks	187	(1)
Selecting your supplier	188	(1)
Printing processes	189	(11)
Offset lithography	190	(4)
The litho press	194	(3)
Gravure	197	(3)
Design Trailblazers Pentagram	200	(14)
Letterpress	202	(1)
Flexography	203	(1)
Screenprinting	204	(2)
Collotype	206	(1)
Xerography	206	(1)
Digital print	207	(1)
Digital print technologies	208	(1)
Printing processes: the pros and cons	209	(1)
Offset litho	209	(1)
Gravure	209	(1)
Emerging print technologies	210	(1)
Flexography	211	(1)
Screenprinting	211	(1)
Letterpress	211	(1)
Collotype	211	(1)
Xerography	211	(1)
Digital print	211	(1)
Things that can go wrong	211	(3)
Finishing	214	(7)
How does a designer specify finishing effects?	217	(1)
Folding and binding	217	(4)
Summary	221	(1)
Design Trailblazers Malcolm Garrett	222	(3)
Digital Design	225	(25)
What is the internet?	226	(1)
How to get started	227	(1)
Email	228	(1)
Decoding internet addresses	228	(1)
Newsgroups	229	(2)
Chatting on the net	230	(1)
Netiquette	230	(1)
Acronyms and smileys	230	(1)
Ftp: uploading and downloading	231	(1)
World Wide Web (WWW)	231	(14)
Designing for the World Wide Web	232	(1)
Do designers really have to learn HTML?	233	(1)
Writing your own home page	234	(6)
Optional extras	240	(1)
Standard and non-standard HTML	240	(3)
Graphics formats: GIFs and JPEGs	243	(1)
Testing your pages	243	(1)
Publicizing your pages	244	(1)
Human factors in website design	245	(1)
Designing for the small screen	245	(2)
Summary	247	(1)
Design Trailblazers Tomato	248	(2)
Appendix: Standard Sizes for Paper, Books, and Envelopes	250	(2)
Glossary	252	(9)
Abbreviations and Acronyms	261	(1)
Further Reading	262	(1)
Web Site Resources	263	(1)
Magazines and Journals	264	(1)
Organizations	265	(1)
Index	266	(6)
Picture Credits	272