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Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
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What version or edition is this?
This is the 4th edition with a publication date of 12/29/2007.
What is included with this book?
- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
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Exceptionallythorough, this volume offers single-volumecoverage of ALL aspects of menu planning. Hands-on and real-world in approach, it features accompanying interactive software with specific examples of costing, mark-ups and menu engineering.
Table of Contents
|Know Your Customer|
|Know Your Restaurant|
|Pricing the Menu|
|Truth in Menu|
|Menu Layout and Printing|
|Menus, Restaurants and Marketing|
|Quick Service Menus|
|Family Style Restaurant Menus|
|Theme-Ethnic and Fine Dining Menus|
|Cafeteria and Cycle Menus|
|The Menu as a Management Tool|
|Descriptive Wording for Menus|
|Nutritional Labeling Laws|
|Foreign Wording for Menus|
|Table of Contents provided by Ingram. All Rights Reserved.|