The Process of Brand Promotion in Marketing | |
The World of Integrated Brand Promotion | |
The Promotion Industry | |
The Evolution of Promoting Brands | |
Understanding the Market and Environment for Promoting Brands | |
Understanding the Marketing Environment: Segmentation, Targeting and Positioning | |
Understanding Buyer Behavior and the Communication Process | |
The Regulatory and Ethical Environment of Promotions | |
The International Market Environment for Brand Promotion | |
The Tools, Evaluation and Measurement of Brand Promotion | |
Messaging and Media Strategies | |
The Internet | |
Direct Marketing | |
Sales Promotion and Point of Purchase | |
Sponsorship, Product Placements, and Branded Entertainment | |
Public Relations, Influencer Marketing, Social Media and Corporate Advertising | |
Personal Selling and Sales Management | |
Measuring the Effectiveness of Brand Promotions | |
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