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Promoting Nonprofit Organizations: A reputation management approach

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Questions About This Book?

What version or edition is this?
This is the 1st edition with a publication date of 4/8/2013.
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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.


Promoting Nonprofit Organizationsis a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit "s reputation. The ways in which businesses “ both for-profit and not-for-profit “ communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, businesses have had to adopt a leaner operational mode, further underlining the need for organizations to take advantage of all the promotion strategies available to them. The book: Discusses why public relations and reputation management go hand-in-hand with marketing efforts Offers a step-by-step guide to develop a public relations strategy Considers the importance of branding and reputation management Provides tips for reputation enhancement using a range of tools, such as social media and board ambassadorship Guides the reader in implementing select PR approaches and tactics Highly practical in its approach, this book is a great guide for students on public relations and nonprofit management courses, as well as for professionals seeking to enhance the success of their nonprofit organization.

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