More New and Used
from Private Sellers
Usually Ships in 3-5 Business Days
Starting at $29.67
Questions About This Book?
Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 1st edition with a publication date of 4/8/2013.
What is included with this book?
- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
- The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
Promoting Nonprofit Organizationsis a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit "s reputation. The ways in which businesses “ both for-profit and not-for-profit “ communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, businesses have had to adopt a leaner operational mode, further underlining the need for organizations to take advantage of all the promotion strategies available to them. The book: Discusses why public relations and reputation management go hand-in-hand with marketing efforts Offers a step-by-step guide to develop a public relations strategy Considers the importance of branding and reputation management Provides tips for reputation enhancement using a range of tools, such as social media and board ambassadorship Guides the reader in implementing select PR approaches and tactics Highly practical in its approach, this book is a great guide for students on public relations and nonprofit management courses, as well as for professionals seeking to enhance the success of their nonprofit organization.