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This book is about the role that media and religion play in promoting peace and inciting violence. Using a wide range of examples drawn from around the world, it explores: how different media contribute to the creation of communicative environments where violence can be incited how various media are used to promote peacebuilding the ambivalent role of religion in these processes. It is sometimes suggested that through skilful packaging of religious messages audiences can be turned into more violent or more peaceful citizens. Jolyon Mitchell paints a more complex picture in order to tease out the ambivalence of the sacred " in a number of different communicative contexts.