Promoting Your School : Going Beyond PR

by Carolyn Warner

• ISBN13: 9781412958134
• ISBN10: 141295813X
• Edition: 3rd
• Format: Paperback
• Copyright: 2009-01-27
• Publisher: Corwin Pr

Summary

To help schools develop community support, this third edition offers practical communication strategies to strengthen the partnership between schools, parents, businesses, and the community.

Table of Contents

List of Resources and Sample Documents

Foreword

Preface to the Third Edition

Acknowledgments

About the Author

Establishing Communication

The Foundation of Success

The Communication Process Dealing With Perceptions Opinion Leaders Getting the Word Out

Making Your Schools Stand Out Improving Your Image Strategic Planning

The Key to Organizational Success Developing a Marketing Plan Ideas to Help You Get Started

References and Suggested Readings

Internal Communication Techniques for Improving Staff Communication Techniques for Improving Student Communication

References and Suggested Readings

Publications/Electronic Communications Newsletters Technology Tools Monthly Calendar

Menu Parent/Student Handbooks Brochures and Flyers Language Suggestions for Better Writing

References and Suggested Readings

Media Relations Building a Working Relationship

With Reporters Getting Your Story to the Media Writing a News Release Preparing a Media

Tip Sheet Writing a Public Service Announcement (PSA)

Dealing With Newspapers Using Television Effectively Working With Radio Tips for Talking to the Media

References and Suggested Readings

Building and Strengthening Partnerships

Building Your Team Who Makes Up the Team Successful Teams Communicate Well The Leader as Facilitator Defining the Task Getting to Work

References and Suggested Readings

Involving Parents in School Effective Educators Seek Parent Support Ways to Involve Parents Changing Demographics of the American Family Hard-to-Reach Parents

Parents Needed for Political and Economic Support

References and Suggested Readings

Community Outreach Getting the Community Involved

References and Suggested Readings

Rallying Support for Public Education Career and Vocational-Technical Education How State Coalitions Are Raising Support for Public Education

Strengthening and Showcasing

Instruction Cooperative Learning Authentic Instruction Problem-Based Learning

Interdisciplinary Units Incorporating Technology Multiple Intelligences Assessment

References and Suggested Readings

Acknowledging Change

Crisis Management Organizing a Crisis Planning Committee Developing a Crisis Plan School Crisis Team Managing the Crisis Communicating the Situation After the Crisis A Private Crisis

References and Suggested Readings

Data Gathering: Road Map for Accomplishments Types of Data Gathering Identifying Your Target Audience Deciding What to Ask Collecting Data

From Other Sources Evaluating and Reporting the Results

References and Suggested Readings

Communicating With (New) Technology: Going Beyond Web Sites Techno Terminology Internet Behavior Tracking

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