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Table of Contents
|Promotion : a global perspective||p. 3|
|Consumer behavior||p. 33|
|Promotion organization||p. 63|
|Promotional aspects of fashion forecasting||p. 93|
|Promotion planning||p. 127|
|Promotion budgets||p. 165|
|Social impact and ethical concerns||p. 197|
|Advertising and the creative process||p. 222|
|Print media||p. 249|
|Broadcast media||p. 295|
|Direct marketing and interactive media||p. 318|
|Sales promotion||p. 343|
|Public relations||p. 364|
|Special events||p. 401|
|Fashion shows||p. 423|
|Visual merchandising||p. 450|
|Personal selling||p. 477|
|Table of Contents provided by Blackwell. All Rights Reserved.|