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This engaging, comprehensive introduction to the field of personality psychology integrates discussion of personality theories, research, assessment techniques, and applications of specific theories. The Psychology of Personality: Viewpoints, Research and Applications introduces students to many important figures in the field, including Freud, Jung, Adler, Erikson, Catell, Allport, Horney, Maslow, Bandura, Michel, and others. The book not only covers classic issues and research in personality, but also looks at genetics and personality, neurological considerations in personality, the evolutionary perspective, the “Big Five” model of personality, and other contemporary issues.