Public Affairs in Practice

by Thomson, Stuart

• ISBN13: 9780749444723
• ISBN10: 074944472X
• Format: Paperback
• Copyright: 2007-01-01
• Publisher: Kogan Page Ltd

Summary

Public Relations in Practice

Author Biography

Dr. Stuart Thomson is Senior Public Affairs Adviser at Bircham Dyson Bell Dr. Steve John is Director of Government Affairs for PepsiCo UK and Ireland

Table of Contents

Foreword	p. xi
Foreword	p. xiii
Preface	p. xv
Introduction	p. 1
Public affairs in practice	p. 2
What is lobbying?	p. 3
Lobbying or public affairs?	p. 4
How the UK public affairs industry has changed	p. 5
What difference does public affairs make?	p. 7
Public affairs around the globe	p. 8
Getting into public affairs	p. 11
Early stages	p. 14
Codes of conduct	p. 15
Overall	p. 16
The art of lobbying	p. 19
Why lobby?	p. 20
Monitoring	p. 21
What do you want to do?	p. 24
How policy is made in the UK	p. 25
Policy	p. 33
How to lobby	p. 39
Contact programme	p. 40
Meetings	p. 45
Local government	p. 47
Scotland	p. 48
Wales	p. 50
Europe	p. 51
Global institutions	p. 55
General rules	p. 57
Reputation and the media	p. 63
Media relations	p. 64
Crisis management	p. 70
Managing issues	p. 83
Get to the heart of the issue	p. 83
Building the evidence	p. 86
Think tanks	p. 88
Economic consultancies	p. 90
Business schools	p. 91
Polling organizations	p. 92
Building support	p. 93
Conclusion	p. 99
Stakeholder relations	p. 105
The value of stakeholders	p. 106
Identify your stakeholders	p. 107
Understanding your stakeholders	p. 109
Engaging your stakeholders	p. 111
Planning communications	p. 112
Summary	p. 114
Corporate social responsibility	p. 121
Definitions	p. 122
Measuring CSR	p. 123
The growth of CSR	p. 124
Why CSR?	p. 125
The role of government	p. 128
Impact of CSR on public affairs	p. 130
Conclusion	p. 134
Conclusion	p. 141
On a personal level	p. 142
Future trends and developments	p. 143
Overall	p. 146
Public affairs - a checklist	p. 147
Appendix - codes of conduct	p. 149
CIPR	p. 149
APPC	p. 150
PRCA	p. 152
EPACA	p. 154
EULobby.net	p. 155
SEAP	p. 158
Index	p. 161
Table of Contents provided by Ingram. All Rights Reserved.

Excerpts

Foreword by Senator George Mitchell Preface by Stuart Thomson and Steve John 1. Introduction Public Affairs in Practice What is lobbying? Lobbying or public affairs? How the UK public affairs industry has changed What difference does public affairs make? Public affairs around the globe Getting into public affairs Early stages Codes of conduct Overall 2. The Art of Lobbying Why lobby? Monitoring What do you want to do? How policy is made in the UK Policy How to lobby Contact programme Meetings Local government Scotland Wales Europe Global institutions General rules 3. Reputation and the Media Media relations Crisis management 4. Managing Issues Get to the heart of the issue Building the evidence Think tanks Economic consultancies Business schools Polling organizations Building support Conclusion 5. Stakeholder Relations The value of stakeholders Identify your stakeholders Understanding your stakeholders Engaging your stakeholders Planning communications Summary 6. Corporate Social Responsibility Definitions Measuring CSR The growth of CSR Why CSR? The role of government Impact of CSR on public affairs Conclusion 7. Conclusion On a personal level Future trends and developments Overall Public affairs - a checklist 8. Appendix - Codes of Conduct CIPR APPC PRCA EPACA EULobby.net SEAP