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Public Communication Campaigns,9781412987707
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Public Communication Campaigns

by
Edition:
4th
ISBN13:

9781412987707

ISBN10:
1412987709
Format:
Paperback
Pub. Date:
3/6/2012
Publisher(s):
SAGE Publications, Inc
List Price: $87.46

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Questions About This Book?

What version or edition is this?
This is the 4th edition with a publication date of 3/6/2012.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

Summary

In this new, fully revised and expanded fourth edition of Public Communication Campaigns, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas.


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