I. CONTEMPORARY CONDITIONS.1. School Public Relations: A New Agenda, by Theodore J. Kowalski.
II. UNDERSTANDING PUBLIC RELATIONS.4. Public Relations Theory and Practice, by E. W. Brody.
III. EDUCATIONAL PUBLIC RELATIONS.8. The Social Dimension of Public Relations, by Edward W. Chance.
IV. LEADERSHIP RESPONSIBILITIES.12. Planning in Public Relations: Setting Goals and Developing Strategies, by Robert H. Beach and James Trent.