CART

(0) items

Public Relations Strategies and Tactics Plus MyCommunicationLab with eText -- Access Card Package,9780205170005
This item qualifies for
FREE SHIPPING!

FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Public Relations Strategies and Tactics Plus MyCommunicationLab with eText -- Access Card Package

by ;
Edition:
10th
ISBN13:

9780205170005

ISBN10:
0205170005
Format:
Package
Pub. Date:
5/26/2011
Publisher(s):
Pearson
List Price: $194.27

Rent Textbook

(Recommended)
 
Term
Due
Price
$38.85

Hurry!

Only one copy
in stock at this price.

Buy Used Textbook

In Stock Usually Ships in 24 Hours.
U9780205170005
$97.91

Buy New Textbook

Currently Available, Usually Ships in 24-48 Hours
N9780205170005
$189.41

eTextbook

We're Sorry
Not Available

More New and Used
from Private Sellers
Starting at $221.39
See Prices

Questions About This Book?

Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 10th edition with a publication date of 5/26/2011.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Related Products


  • MyCommunicationLab CourseCompass with Pearson eText -- Standalone Access Card -- for Public Relations
    MyCommunicationLab CourseCompass with Pearson eText -- Standalone Access Card -- for Public Relations
  • MyCommunicationLab with Pearson eText -- Standalone Access Card -- for Public Relations
    MyCommunicationLab with Pearson eText -- Standalone Access Card -- for Public Relations
  • Public Relations : Strategies and Tactics
    Public Relations : Strategies and Tactics
  • Public Relations : Strategies and Tactics
    Public Relations : Strategies and Tactics
  • Public Relations : Strategies and Tactics
    Public Relations : Strategies and Tactics
  • Public Relations : Strategies and Tactics
    Public Relations : Strategies and Tactics
  • Public Relations : Strategies and Tactics
    Public Relations : Strategies and Tactics
  • Public Relations : Strategies and Tactics
    Public Relations : Strategies and Tactics
  • Public Relations : Strategies and Tactics
    Public Relations : Strategies and Tactics
  • Public Relations Strategies and Tactics
    Public Relations Strategies and Tactics
  • Public Relations Strategies and Tactics Plus MySearchLab with eText -- Access Card Package
    Public Relations Strategies and Tactics Plus MySearchLab with eText -- Access Card Package
  • Public Relations Strategies and Tactics, Study Edition
    Public Relations Strategies and Tactics, Study Edition
  • Public Relations: Strategies and Tactics (Study Edition)
    Public Relations: Strategies and Tactics (Study Edition)




Summary

Updated in a 10thedition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today's public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.

Table of Contents

Part 1  Role

Chapter 1        What Is Public Relations?

Chapter 2        The Evolution of Public Relations

Chapter 3        Ethics and Professionalism

Chapter 4        Public Relations Departments and Firms

Part 2   Process

Chapter 5        Research

Chapter 6        Program Planning

Chapter 7        Communication

Chapter 8        Evaluation

 

Part 3   Strategy

Chapter 9        Public Opinion and Persuasion

Chapter 10      Conflict Management: Dealing with Issues, Risks, and Crises

Chapter 11      Reaching Diverse Audiences

Chapter 12      Public Relations and the Law 

Part 4   Tactics

Chapter 13      The Internet and Social Media  

Chapter 14      Preparing Materials for Mass Media 

Chapter 15      Radio and Television 

Chapter 16      Meetings and Events   

Part 5   Application

Chapter 17      Corporations

Chapter 18      Entertainment, Sports, and Tourism

Chapter 19      Politics and Government 

Chapter 20      Global Public Relations  

Chapter 21    Nonprofit, Health, and Education 



Please wait while the item is added to your cart...