Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.
Questions About This Book?
- The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.
- The eBook copy of this book is not guaranteed to include any supplemental materials. Typically only the book itself is included.
Table of Contents
|What Is Public Relations?|
|The Evolution of Public Relations|
|Ethics and Professionalism|
|Public Relations DePartments and Firms|
|Public Opinion and Persuasion|
|Conflict Management: Dealing with Issues, Risks, and Crises|
|Reaching a Multicultural and Diverse Audience|
|Public Relations and the Law|
|New Technologies in Public Relations|
|News Releases, Media Alerts, and Pitch Letters|
|Radio, Television, and the Web|
|Media Interviews, News Conferences, and Speeches|
|Politics and Government|
|Global Public Relations|
|Entertainment, Sports, and Travel|
|Table of Contents provided by Publisher. All Rights Reserved.|