9780205626229

Public Relations Strategies and Tactics, Study Edition

by ;
  • ISBN13:

    9780205626229

  • ISBN10:

    020562622X

  • Edition: 9th
  • Format: Paperback
  • Copyright: 5/4/2009
  • Publisher: Pearson

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Supplemental Materials

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  • The Used and Rental copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

Designed to give your students the extra support they need to succeed in your classroom, our Study Edition of Wilcox'sPublic Relations: Strategies and Tacticsoffers perforated chapter practice tests at the end of the textbook that can be used as a study tool for students or as homework. Containing the same engaging and effective features that have madePublic Relations: Strategies and Tacticssuch a success, the Study Edition offers an additional bonus: perforated chapter quizzes. Because the answers to the practice tests are not included in the Study Edition, instructors can use the tests as quizzes or as extra homework. Instructors can download the answer key and share it with students as they see fit. Comprehensive and current,Public Relations: Strategies and Tactics, Ninth Edition helps students better understand the basic concepts, strategies, and tactics practiced in public relations today.Public Relations: Strategies and Tacticscombines numerous real-life case studies with core theoretical to help students relate theory to the actual practice of public relations. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages students to think about creative uses of new media.

Table of Contents

Role
What Is Public Relations?
The Evolution of Public Relations
Ethics and Professionalism
Public Relations DePartments and Firms
Process
Research
Program Planning
Communication
Evaluation
Strategy
Public Opinion and Persuasion
Conflict Management: Dealing with Issues, Risks, and Crises
Reaching a Multicultural and Diverse Audience
Public Relations and the Law
New Technologies in Public Relations
Tactics
News Releases, Media Alerts, and Pitch Letters
Radio, Television, and the Web
Media Interviews, News Conferences, and Speeches
Application
Corporations
Politics and Government
Global Public Relations
Nonprofit Organizations
Education
Entertainment, Sports, and Travel
Table of Contents provided by Publisher. All Rights Reserved.

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Customer Reviews

Keeping this one March 7, 2011
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I am a PR major and I will be keeping this book. Extremely helpful. Has all of the info to provide students with good examples of how PR should be. I kept this book and will continue to use it.
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Public Relations Strategies and Tactics, Study Edition: 5 out of 5 stars based on 1 user reviews.

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