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Keeping this one March 7, 2011
I am a PR major and I will be keeping this book. Extremely helpful. Has all of the info to provide students with good examples of how PR should be. I kept this book and will continue to use it.
Public Relations Strategies and Tactics, Study Edition: stars based on 1 user reviews.
Designed to give your students the extra support they need to succeed in your classroom, our Study Edition of Wilcox'sPublic Relations: Strategies and Tacticsoffers perforated chapter practice tests at the end of the textbook that can be used as a study tool for students or as homework. Containing the same engaging and effective features that have madePublic Relations: Strategies and Tacticssuch a success, the Study Edition offers an additional bonus: perforated chapter quizzes. Because the answers to the practice tests are not included in the Study Edition, instructors can use the tests as quizzes or as extra homework. Instructors can download the answer key and share it with students as they see fit. Comprehensive and current,Public Relations: Strategies and Tactics, Ninth Edition helps students better understand the basic concepts, strategies, and tactics practiced in public relations today.Public Relations: Strategies and Tacticscombines numerous real-life case studies with core theoretical to help students relate theory to the actual practice of public relations. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages students to think about creative uses of new media.
Table of Contents
|What Is Public Relations?|
|The Evolution of Public Relations|
|Ethics and Professionalism|
|Public Relations DePartments and Firms|
|Public Opinion and Persuasion|
|Conflict Management: Dealing with Issues, Risks, and Crises|
|Reaching a Multicultural and Diverse Audience|
|Public Relations and the Law|
|New Technologies in Public Relations|
|News Releases, Media Alerts, and Pitch Letters|
|Radio, Television, and the Web|
|Media Interviews, News Conferences, and Speeches|
|Politics and Government|
|Global Public Relations|
|Entertainment, Sports, and Travel|
|Table of Contents provided by Publisher. All Rights Reserved.|