Public Relations Strategies and Tactics, Study Edition

by Wilcox, Dennis L.; Cameron, Glen T.

• ISBN13: 9780205626229
• ISBN10: 020562622X
• Edition: 9th
• Format: Paperback
• Copyright: 2009-05-04
• Publisher: Pearson

Summary

Designed to give your students the extra support they need to succeed in your classroom, our Study Edition of Wilcox'sPublic Relations: Strategies and Tacticsoffers perforated chapter practice tests at the end of the textbook that can be used as a study tool for students or as homework. Containing the same engaging and effective features that have madePublic Relations: Strategies and Tacticssuch a success, the Study Edition offers an additional bonus: perforated chapter quizzes. Because the answers to the practice tests are not included in the Study Edition, instructors can use the tests as quizzes or as extra homework. Instructors can download the answer key and share it with students as they see fit. Comprehensive and current,Public Relations: Strategies and Tactics, Ninth Edition helps students better understand the basic concepts, strategies, and tactics practiced in public relations today.Public Relations: Strategies and Tacticscombines numerous real-life case studies with core theoretical to help students relate theory to the actual practice of public relations. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages students to think about creative uses of new media.

Table of Contents

Role

What Is Public Relations?

The Evolution of Public Relations

Ethics and Professionalism

Public Relations DePartments and Firms

Process

Research

Program Planning

Communication

Evaluation

Strategy

Public Opinion and Persuasion

Conflict Management: Dealing with Issues, Risks, and Crises

Reaching a Multicultural and Diverse Audience

Public Relations and the Law

New Technologies in Public Relations

Tactics

News Releases, Media Alerts, and Pitch Letters

Radio, Television, and the Web

Media Interviews, News Conferences, and Speeches

Application

Corporations

Politics and Government

Global Public Relations

Nonprofit Organizations

Education

Entertainment, Sports, and Travel

Table of Contents provided by Publisher. All Rights Reserved.