(0) items

Public Relations Strategies and Tactics, Study Edition

by ;


Pub. Date:

Questions About This Book?

Why should I rent this book?
Renting is easy, fast, and cheap! Renting from can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 9th edition with a publication date of 5/4/2009.
What is included with this book?
  • The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Customer Reviews

Keeping this one  March 7, 2011

I am a PR major and I will be keeping this book. Extremely helpful. Has all of the info to provide students with good examples of how PR should be. I kept this book and will continue to use it.

Public Relations Strategies and Tactics, Study Edition: 5 out of 5 stars based on 1 user reviews.


Designed to give your students the extra support they need to succeed in your classroom, our Study Edition of Wilcox'sPublic Relations: Strategies and Tacticsoffers perforated chapter practice tests at the end of the textbook that can be used as a study tool for students or as homework. Containing the same engaging and effective features that have madePublic Relations: Strategies and Tacticssuch a success, the Study Edition offers an additional bonus: perforated chapter quizzes. Because the answers to the practice tests are not included in the Study Edition, instructors can use the tests as quizzes or as extra homework. Instructors can download the answer key and share it with students as they see fit. Comprehensive and current,Public Relations: Strategies and Tactics, Ninth Edition helps students better understand the basic concepts, strategies, and tactics practiced in public relations today.Public Relations: Strategies and Tacticscombines numerous real-life case studies with core theoretical to help students relate theory to the actual practice of public relations. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages students to think about creative uses of new media.

Table of Contents

What Is Public Relations?
The Evolution of Public Relations
Ethics and Professionalism
Public Relations DePartments and Firms
Program Planning
Public Opinion and Persuasion
Conflict Management: Dealing with Issues, Risks, and Crises
Reaching a Multicultural and Diverse Audience
Public Relations and the Law
New Technologies in Public Relations
News Releases, Media Alerts, and Pitch Letters
Radio, Television, and the Web
Media Interviews, News Conferences, and Speeches
Politics and Government
Global Public Relations
Nonprofit Organizations
Entertainment, Sports, and Travel
Table of Contents provided by Publisher. All Rights Reserved.

Please wait while the item is added to your cart...