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Public Relations Writing and Media Techniquesis the most comprehensive and up-to-date public relations writing book available, with real-world examples of outstanding work by public relations professionals.The basics of public relations writing, writing for the mass media, writing for other media (including newsletters, the Internet, social media, speeches, direct mail, and others), and managing programs and campaigns, including special events.Public relations writing.
Table of Contents
|Getting Organized for Writing|
|The Framework of Public Relations|
|The Public Relations Writer|
|Preparation for Writing Research: the prelude to writing|
|Writing Guidelines Errors to Avoid|
|Becoming a Persuasive Writer|
|Persuasion: As Old as Civilization|
|The Basics of Communication|
|Theories of Communication Factors in Persuasive|
|Speaking Persuasion and Propaganda|
|The Ethics of Persuasion|
|Avoiding Legal Hassles|
|A Sampling of Legal Problems|
|Libel and Defamation|
|The Fair Comment|
|Defense Avoiding Libel Suits|
|Invasion of Privacy|
|Regulations by Government Agencies|
|Other Regulatory Agencies|
|Working With Lawyers|
|Finding and Making News|
|The Challenge of Making News|
|What Makes News|
|How to Find News|
|How to Create News|
|Writing the News Release|
|The Backbone of Publicity Programs|
|The Value of News Releases|
|Planning a News Release|
|Types of News Releases|
|Parts of a Traditional News|
|Release Writing the Email News|
|Release Preparing the Multimedia News Release|
|Preparing Fact Sheets, Advisories, Media Kits, and Pitches|
|Expanding the Publicity|
|Tool Kit Fact Sheets|
|Pitching a Story|
|Creating News Features and Op-Ed|
|The Value of Features|
|Planning a News Feature|
|Types of Features|
|Parts of a Feature|
|Writing an Op-Ed|
|Selecting Publicity Photos and Graphics|
|The Importance of Publicity Photos|
|Components of a Good Photo|
|Working With Photographers|
|Writing Photo Captions|
|Creating Other Graphics|
|Maintaining Photo and Art Files|
|Distributing Photos and Artwork|
|Writing for Radio and Television|
|The Wide Reach of Broadcasting Radio Tele|
|Table of Contents provided by Publisher. All Rights Reserved.|