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| Getting Organized for Writing | |
| The Framework of Public Relations | |
| The Public Relations Writer | |
| Preparation for Writing Research: the prelude to writing | |
| Writing Guidelines Errors to Avoid | |
| Becoming a Persuasive Writer | |
| Persuasion: As Old as Civilization | |
| The Basics of Communication | |
| Theories of Communication Factors in Persuasive | |
| Writing Persuasive | |
| Speaking Persuasion and Propaganda | |
| The Ethics of Persuasion | |
| Avoiding Legal Hassles | |
| A Sampling of Legal Problems | |
| Libel and Defamation | |
| The Fair Comment | |
| Defense Avoiding Libel Suits | |
| Invasion of Privacy | |
| Copyright Law | |
| Trademark Law | |
| Regulations by Government Agencies | |
| Other Regulatory Agencies | |
| Working With Lawyers | |
| Finding and Making News | |
| The Challenge of Making News | |
| What Makes News | |
| How to Find News | |
| How to Create News | |
| Writing the News Release | |
| The Backbone of Publicity Programs | |
| The Value of News Releases | |
| Planning a News Release | |
| Types of News Releases | |
| Parts of a Traditional News | |
| Release Writing the Email News | |
| Release Preparing the Multimedia News Release | |
| Preparing Fact Sheets, Advisories, Media Kits, and Pitches | |
| Expanding the Publicity | |
| Tool Kit Fact Sheets | |
| Media Advisories | |
| Media Kits | |
| Pitching a Story | |
| Creating News Features and Op-Ed | |
| The Value of Features | |
| Planning a News Feature | |
| Types of Features | |
| Parts of a Feature | |
| Placement Opportunities | |
| Writing an Op-Ed | |
| Selecting Publicity Photos and Graphics | |
| The Importance of Publicity Photos | |
| Components of a Good Photo | |
| Working With Photographers | |
| Writing Photo Captions | |
| Creating Other Graphics | |
| Maintaining Photo and Art Files | |
| Distributing Photos and Artwork | |
| Writing for Radio and Television | |
| The Wide Reach of Broadcasting Radio Tele | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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