QR Codes Kill Kittens How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground

by Stratten, Scott; Kramer, Alison

• ISBN13: 9781118732755
• ISBN10: 1118732758
• Edition: 1st
• Format: Hardcover
• Copyright: 2013-10-07
• Publisher: Wiley

Summary

Easy to digest tips and tools on how not to run a business

Experts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that is out there? None of us needs another list of what we should be doing. QR Codes Kill Kittens tells you what not to do. Easy to digest, easy to avoid. The book is separated into several sections, and each will include a story related to the topic in addition to tips and explanations on what not to do.

• Includes real-life examples along with tips and guidance on experts, human resources, marketing/branding, networking (in person and online), public relations, and customer service
• Written by Scott Stratten, author of UnMarketing and the President of UnMarketing.com, a company that combines efforts in viral, social, and authentic marketing; he has appeared on Mashable.com and CNN.com, and in the Wall Street Journal, USA Today, and Fast Company

It doesn't do you any good to do a few things right and a lot of things wrong. Find out what not to do. If reading this book saves just one kitten's life, it's worth it.

Author Biography

SCOTT STRATTEN is the President of UnMarketing. He has written many fancy best-selling business books, but that shouldn't influence this purchase. Go ahead, flip through it. It's a freaking picture book, you either like it or you don't. Scott was named one of the top five social media influencers in the world on Forbes.com.

Table of Contents

Introduction

Chapter 1

They missed a step.

Craptcha

Not working.

A kitten dies…

Anybody got a pen?

Invasion of Sanity, and Sanitation

A kitten dies…

I don’t feel special.

A kitten dies…

The door to digital success.

Twipster

Working Hard.

Mistaken Mobile Metrics

The Unknown Icon.

A kitten dies…

Where QR codes belong.

E.T. Don’t Phone Home

Going viral isn’t a science.

Pinterest fail.

Phone call on LAN 2

The Autofollow

Seems Legit

Poor Wendy(s)

A kitten dies…

Tunnel of QR Love

Spaced Out

A kitten dies…

A Blackberry by Any Other Name

What the Truck?

Swipe Away

Poor Baby

A kitten dies…

Dropping the Customer Service Ball

Capital Offense.

A kitten dies..

Appealing QR codes.

A kitten dies…

I don’t even…

Useless disclaimer.

Wait, What?

One potato, two potato, three potato, scan!

Chapter 2

Nobody likes them.

Not even your lost pet

A kitten dies…

Making it Rain.

Well, that’s one way to reply.

Putting your foot down on fonts.

Oh, I know

BCC is the new ABC

Social SEO

The secret to making your you’re book or blog go viral

Lead to Nowhere.

Never, Ever.

Please prove your business is a moron.

Frequently Futile

Friendly Fire.

Views Expressed.

eMoms

The Fashionable Riot.

Customer Disservice.

A kitten dies…

Get off at the next stop.

Don’t Phone in Manners

Can’t UnLink

Face Palm.

Go home phone, you’re drunk.

Self Hatred.

A kitten died..

Social Slam.

Seems Legit.

The End of Twitter.

All your privacy belongs to us.

Too much transparency.

A Social Layer.

Long Presentation Slide

A kitten dies…

Exiting your brand.

A kitten dies…

Fighting Foodies

At Least They Cleaned The Important Part

Vote for the most annoying person.

Looks like magazines do still have ROI.

Drive by articles

Chapter 3

They’re selfish.

It’s a bird! It’s a plane!!

Nobody cares about your logo.

Checking Out.

Tell me what to say.

Not The Time

Camera Shy

It can hurt to ask.

Simply, selfish.

Children Are Our Future

If Pinocchio had teeth.

Are we dating?

Gimme some more.

Pin the tail on the jackasses.

Sub QR

eService Extraordinaire.

Maybe their phone camera is detachable

A Million Reasons to Cry.

A kitten dies..

Perspective is Everything.

I’m not saying TMobile is terrible at twitter, but…

Nothing says social like SHOUTING.

I’m pretty sure this is…

Gap in judgment.

The Most Misleading Man in the World.

Opt out/in

Number One.

Twitter is not a megaphone

A kitten dies…

Can you hear me now?

It’s a Trap.

You are the weakest link.

Don’t Trend.

You get what you pay for.

Score!

The direct mail merge tweet.

The iQRony

Automated Authenticity.

The QR Matrix.

Anti-social behavior is the new social media.

Drawing a blank.

Wait until you see it…

Chapter 4

Your time is better spent elsewhere.

Always pay your web designer.

Who are they talking to?

Consider Location

Value good employees.

Just say no to Scheduling.

Invest in communication training.

Don’t be an asshole.

Remember to switch to your personal account.

Remember, not everything is a marketing opportunity.

Remember people are listening.

Don’t get caught flying the bird.

A kitten dies…

Remember youth is wasted on the young.

Don’t drive your customers to the brink.

A kitten dies…

All caps Ketchup

You could stand to lose a few teeth.

Don’t hire idiot employees.

The peak of creative stupidity.

A kitten dies…

I can’t breathe, I’m laughing so hard.

Stop scheduling tweets.

Opinions are your brands reflection.

Less than joyful.

I’m in the middle of an awkward sandwich.

We Want “Whatever Your Name Is” Back!

Take away the virtual keys after firing someone.

A KITTEN DIES…

Remember to share quality content.

Don’t fake an ovation.

The English swear the best.

Wheel of misfortune.

Remember your manners.

Psychic Opt-out.

A kitten dies…

Pay attention to privacy.

Hire better employees.

Never forget.

Don’t invite open-ended insults.

Chapter 5