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Qualitative Research Methods : Collecting Evidence, Crafting Analysis, Communicating Impact



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Qualitative Research Methods is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology. Serves as a "how-to" guide for qualitative/ethnographic research, detailing how to design a project, conduct interviews and focus groups, interpret and analyze data, and represent it in a compelling manner Demonstrates how qualitative data can be systematically utilized to address pressing personal, organizational, and social problems Written in an engaging style, with in-depth examples from the author's own practice Comprehensive companion website includes sample syllabi, lesson plans, a list of helpful website links, test bank and exam review materials, and exercises and worksheets, available upon publication at

Author Biography


Sarah J. Tracy is Associate Professor of Human Communication at Arizona State University-Tempe. She has contributed more than 50 essays to such publications as Qualitative Inquiry, Communication Monographs, Management Communication Quarterly, and others. Dr. Tracy’s research has garnered international acclaim and she regularly serves as qualitative methodology expert for granted research.

Table of Contents

Prologue: Is this book for me?

Chapter 1: Developing Contextual Research that Matters

Chapter 2: Entering the Conversation of Qualitative Research

Chapter 3: Paradigmatic Reflections and Theoretical Foundations

Chapter 4: Fieldwork and Fieldplay: Negotiating Access and Exploring the Scene

Chapter 5: Proposal Writing: Explaining Your Research to Institutional Review Boards, Instructors, Supervisory Committees, and Funding Agencies

Chapter 6: Field Roles, Fieldnotes, and Field Focus

Chapter 7: Interview Planning and Design: Sampling, Recruiting, and Questioning

Chapter 8: Interview Practice: Embodied, Mediated, and Focus Group Approaches

Chapter 9: Data Analysis Basics: A Pragmatic Iterative Approach

Chapter 10: Advanced Data Analysis: The Art and Magic of Interpretation

Chapter 11: Qualitative Quality: Creating a Credible, Ethical, Significant Study

Chapter 12: Writing Part 1: The Nuts and Bolts of Qualitative Tales

Chapter 13: Writing Part 2: Drafting, Polishing, and Publishing

Chapter 14: Qualitative Methodology Matters: Exiting and Communicating Impact

Appendix A: Fieldnote

Appendix B: Focus Group Guide

Appendix C: Interview Transcription Excerpts



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