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Qualitative Research Methods for Media Studies : An Introduction

by ;
Edition:
1st
ISBN13:

9780415890229

ISBN10:
0415890225
Format:
Nonspecific Binding
Pub. Date:
12/6/2013
Publisher(s):
Routledge
List Price: $49.95

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This is the 1st edition with a publication date of 12/6/2013.
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Summary

This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theorical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.


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