Radio Station : Broadcast, Satellite and Internet

by KEITH

• ISBN13: 9780240808505
• ISBN10: 0240808509
• Edition: 7th
• Format: Paperback
• Copyright: 2006-12-13
• Publisher: Elsevier Science

Summary

The Seventh Edition features new and expanded sections, including: Satellite and Internet Radio, New Digital Technologies, HD Radio and Multicasting, Managing in Station Clusters, Podcasting and Blogs in Programming, Government Rules and Regulations, Portable People Meter and Electronic Research, Updated Industry Economics and Statistics.

Table of Contents

Preface	p. ix
Foreword to the Seventh Edition	p. xiii
What's New to This Edition of The Radio Station	p. xv
State the Fifth Estate	p. 1
In the Air - Everywhere	p. 1
A Household Utility	p. 3
A Toll on Radio	p. 5
Birth of the Networks	p. 6
Conflict in the Air	p. 7
Rodio Prospers during the Depression	p. 7
Radio during World War II	p. 8
Television Appears	p. 9
A New Direction	p. 10
Radio Rocks and Roars	p. 10
FM's Ascent	p. 11
AM Stereo	p. 13
Noncommercial/Public Radio	p. 13
Proliferation and Frag-Out	p. 16
Profits in the Air	p. 17
Economics and Survival	p. 19
Consolidations, Downsizings, and Clusters	p. 21
Buying and Selling	p. 26
Digital and HD Radio Revolution	p. 28
Satellite and Cable Radio	p. 30
Internet Radio	p. 32
LPFM (Low-Power FM)	p. 33
Radio and Government Regulations	p. 34
Jobs and Equality in Radio	p. 40
Chapter Highlights	p. 43
Suggested Further Reading	p. 48
Station Management	p. 53
Nature of the Business	p. 53
The Manager as Chief Collaborator	p. 55
What Makes a Manager?	p. 57
The Manager's Duties and Responsibilities	p. 60
Managing the Cluster	p. 65
Organizational Structure	p. 66
Human Resources	p. 70
Whom Do Managers Hire?	p. 71
The Manager and the Profit Motive	p. 72
The Manager and the Community	p. 74
The Manager and the Government	p. 75
The Public File	p. 77
The Manager and Unions	p. 77
The Manager and Industry Associations	p. 80
Buying or Building a Radio Station	p. 81
Chapter Highlights	p. 83
Suggested Further Reading	p. 85
Code of Federal Regulations Index	p. 87
Programming	p. 92
Program Formats	p. 92
The Programmer	p. 106
The Program Director's Duties and Responsibilities	p. 108
Programming a Cluster Operation	p. 112
Satellite Radio Programming Department	p. 113
Elements of Programming	p. 113
Station Web Sites, Podcasts, and Blogs	p. 118
The Program Director and the Audience	p. 119
The Program Director and the Music	p. 121
The Program Director and the FCC	p. 126
The Program Director and Upper Management	p. 128
Chapter Highlights	p. 129
Suggested Further Reading	p. 139
A Station Owner Airchecks His Programming	p. 141
Sales	p. 142
Commercialization: A Retrospective	p. 142
Selling Airtime	p. 143
Becoming an Account Executive	p. 144
The Sales Manager	p. 148
Radio Sales Tools	p. 150
Points of the Pitch	p. 154
Levels of Sales	p. 156
Spec Spots	p. 159
Objectives of the Buy	p. 160
Prospecting and List Building	p. 161
Planning the Sales Day	p. 163
Selling with and without Numbers	p. 164
Advertising Agencies	p. 165
Rep Companies	p. 167
Web Site and Podcast Selling	p. 168
Nontraditional Revenue	p. 169
Trade-Outs	p. 171
Chapter Highlights	p. 172
Suggested Further Reading	p. 175
A Station Owner Conveys His Sales Philosophy to His Manager	p. 177
News	p. 178
News from the Start	p. 178
News and Today's Radio	p. 180
The Newsroom	p. 181
The All-News Station	p. 182
The Electronic Newsroom	p. 183
The News Director	p. 184
What Makes a Newsperson?	p. 186
Preparing the News Story	p. 189
Organizing the Newscast	p. 190
Wire and Internet Services	p. 192
Radio Network News	p. 192
Radio Sportscasts	p. 193
Radio News and the FCC	p. 196
News Ethics	p. 196
Traffic Reports	p. 197
News in Music Radio	p. 197
Chapter Highlights	p. 200
Suggested Further Reading	p. 201
Research	p. 203
Who Is Listening?	p. 203
The Ratings and Survey Services	p. 204
Qualitative and Quantitative Data	p. 211
Portable People Meter (PPM)	p. 212
In-House Research Techniques	p. 215
Research Deficits	p. 217
How Agencies Buy Radio	p. 220
Careers in Research	p. 220
The Future of Research in Radio	p. 221
Chapter Highlights	p. 225
Suggested Further Reading	p. 229
RAB's Radio Research Glossary	p. 231
Arbitron's Glossary of Terms	p. 235
Direct Marketing Results Rely on Research Data to Present Its Marketing Goals. Courtesy DMR	p. 239
Promotion	p. 243
Past and Purpose	p. 243
Promotions -Practical and Bizarre	p. 244
The Promotion Director's/Manager's Job	p. 247
Whom Promotion Directors Hire	p. 249
Types of Promotions	p. 249
Sales Promotion	p. 255
Research and Planning	p. 255
Budgeting Promotions	p. 258
Promotions and the FCC	p. 261
Broadcast Promotion and Marketing Executives	p. 263
Chapter Highlights	p. 263
Suggested Further Reading	p. 265
Traffic and Billing	p. 266
The Air Supply	p. 266
The Traffic Manager	p. 266
The Traffic Manager's Credentials	p. 268
Directing Traffic	p. 268
Traffic in Clusters	p. 270
Billing	p. 272
The FCC and Traffic	p. 273
Chapter Highlights	p. 279
Suggested Further Reading	p. 280
A Traffic Manager's Account	p. 281
Production	p. 282
A Spot Retrospective	p. 282
Formatted Spots	p. 283
The Production Room	p. 284
The Studios	p. 285
Editing	p. 297
Copywriting	p. 297
Announcing Tips	p. 300
Voice-Tracking	p. 302
The Sound Library	p. 302
Chapter Highlights	p. 305
Suggested Further Reading	p. 307
Engineering	p. 309
Pioneer Engineers	p. 309
Radio Technology	p. 310
AM/FM	p. 310
Satellite and Internet Radio	p. 314
Digital Audio Broadcasting (HD Radio)	p. 315
Smart Receivers	p. 317
Becoming an Engineer	p. 318
The Engineer's Duties	p. 319
Station Log	p. 321
The Emergency Alert System	p. 324
Automation	p. 327
Posting Licenses and Permits	p. 330
Chapter Highlights	p. 331
Suggested Further Reading	p. 334
Federal Communications Commission	p. 335
Consultants and Syndicators	p. 339
Radio Aid	p. 339
Consultant Services	p. 342
Consultant Qualifications	p. 345
Consultants: Pros and Cons	p. 346
Program Suppliers	p. 348
Syndicator Services	p. 350
Hardware Requirements and Quality	p. 353
Chapter Highlights	p. 355
Suggested Further Reading	p. 356
Station Critique	p. 357
Network Radio/Syndication	p. 360
Syndication	p. 362
Syndication	p. 363
Glossary	p. 364
Index	p. 37
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