Real World Print Production

by McCue, Claudia

• ISBN13: 9780321410184
• ISBN10: 0321410181
• Format: Paperback
• Copyright: 2007-01-01
• Publisher: Peachpit Press

Summary

Everything designers need to know to create trouble-free print jobs in one industrial-strength reference!

Table of Contents

Preface	xvii
Life Cycle of a Print Job	1	(26)
The Olden Days	1	(2)
Brave New World: Desktop Publishing	3	(1)
Job Submission	4	(1)
Scenic Tour of a Typical Printing Plant	4	(23)
Sales	6	(1)
Customer Service	6	(1)
Planning, Estimating, and Scheduling	6	(1)
Preflight	7	(1)
Prepress	8	(1)
Production	8	(1)
Scanning	9	(1)
Image Work	9	(1)
Raster Image Processor (RIP)	9	(2)
Trapping	11	(1)
Imposition	11	(1)
Proofing	11	(1)
Corrections	12	(1)
Creating Plates	12	(1)
Pressroom	13	(1)
Finishing	14	(1)
Trimming	14	(1)
Folding	14	(1)
Stitching	14	(1)
Die Cutting	15	(1)
Binding	15	(1)
Gluing	15	(1)
Fulfillment and Shipping	16	(1)
Glossary of Printing Terms	17	(10)
Ink On Paper	27	(24)
Fundamentals of Black-and-White Printing	27	(3)
Fundamentals of Color Printing	30	(6)
Limitations of CMYK	33	(1)
Spot Colors	34	(1)
Approximating Spot Colors with Process	35	(1)
Press Issues	36	(7)
Registration	36	(1)
Trapping	37	(1)
Large Ink Coverage Areas	38	(1)
Rich Black	39	(1)
Problem Inks	40	(1)
Specialty Inks	41	(1)
Custom Mixed Inks	41	(1)
Coatings and Varnishes	42	(1)
Digital Printing	43	(4)
Digital Printing Advantages	43	(1)
Short Runs	43	(1)
Variable Data	44	(1)
Digital Printing Issues	44	(1)
Registration	45	(1)
Spot Colors on Toner-Based Digital Presses	45	(1)
Paper Requirements and Limitations	46	(1)
Cracking and Flaking	46	(1)
Resolution and Screen Ruling	46	(1)
Your Monitor is Not Made of Paper	47	(4)
A Quick Overview of Color Management	47	(1)
Control Your Environment	48	(1)
Realistic Expectations	49	(1)
Contract Proofs	50	(1)
Binding and Finishing	51	(26)
One Size Does Not Fit All	51	(5)
Rule Number One: Build to the Correct Trim Size	52	(2)
Rule Number Two: Provide Bleed	54	(1)
Rule Number Three: Stay Away From the Edge	55	(1)
Rule Number Four: Follow the Print Specifications	55	(1)
Folding: High-Speed Origami	56	(2)
Imposition	58	(7)
Basic Imposition	59	(1)
Multipage Imposition	60	(5)
Binding Methods	65	(4)
Saddle Stitching	65	(1)
Perfect Binding and Case Binding	65	(2)
Comb Binding	67	(1)
Coil Binding	68	(1)
Other Binding Methods	68	(1)
Moving Beyond Two Dimensions	69	(8)
Die Cutting	71	(2)
Embossing	73	(2)
Foil Stamping	75	(2)
Preparing Raster Images	77	(20)
Ancient Times: B.P. (Before Pixels)	77	(1)
Now: A.P. (All Pixels, All the Time)	78	(2)
Scanners	78	(1)
Digital Cameras	79	(1)
Imaging Software	79	(1)
Resolution and Image Fidelity	80	(6)
Scaling Up	81	(1)
Scaling Down	82	(1)
Planning Ahead	82	(2)
Digital Photographs	84	(1)
Cropping and Transforming Images	84	(1)
Cropping	84	(1)
Rotating Images	85	(1)
Where to Transform: Image Editor versus Page Layout Application	86	(1)
Appropriate Image Formats for Print	86	(11)
TIFF	87	(1)
Photoshop EPS	87	(1)
Photoshop Native (PSD)	88	(1)
Photoshop PDF	88	(1)
Moving to Native PSD and PDF	89	(1)
Special Case: Screen Captures	90	(2)
Converting Screen Captures to CMYK	92	(2)
RGB versus CMYK	94	(1)
Inappropriate Image Formats for print	95	(2)
Vector Graphics	97	(10)
Vector File Formats	97	(4)
Encapsulated PostScript (EPS)	97	(2)
Native File Formats	99	(1)
PDF	100	(1)
Vector Formats Not Appropriate for Print	100	(1)
Microsoft Windows Metafile Format (WMF)	100	(1)
Enhanced Metafile Format (EMF)	101	(1)
Raster Formats	101	(1)
Handling Text	101	(2)
Embedding Fonts	101	(1)
Outlining Text	102	(1)
Incorporating Images into Vector Files	103	(1)
Avoiding Unnecessary Complexity	104	(3)
Simplify Your Paths	104	(1)
Recommended Approaches to Document Construction	105	(1)
One Piece Per Page	105	(1)
It's a Drawing Program	106	(1)
Creating Multiple Pages in Illustrator	106	(1)
Creating Multiple Pages in FreeHand	106	(1)
Fonts	107	(12)
Font Flavors	107	(6)
PostScript (Type 1) Fonts	107	(1)
TrueType Fonts	108	(1)
OpenType Fonts	109	(2)
Macintosh OS X System Fonts	111	(1)
Windows System Fonts	112	(1)
Multiple Master Fonts	112	(1)
Substituting One Font Species For Another	113	(1)
Activating Fonts in the Operating System	113	(1)
Apple Font Book	113	(1)
Windows Control Panel	114	(1)
Font Management Programs	114	(2)
Automatic Font Activation	115	(1)
Font Conflicts	115	(1)
Font Licensing Issues	116	(3)
End User License Agreements (EULAs)	116	(1)
Embedding Fonts in PDFs	117	(1)
Converting Text To Outlines	118	(1)
Sending Fonts to the Print Service Provider	118	(1)
Cross-Platform Issues	119	(6)
Crossing The Great Divide	119	(1)
File Naming	120	(3)
Let's Have a Lot of Brevity	120	(1)
Filenames Don't Need Punctuation. Period	121	(1)
Watch Your Language	122	(1)
Include File Extensions	122	(1)
Fonts	123	(1)
Graphics Formats	124	(1)
Job Submission	125	(18)
Preparations During the Design Process	125	(1)
Talking with the Printer	126	(2)
Planning for Print	128	(4)
Checking Raster Images	129	(1)
Checking Vector Artwork	130	(1)
Checking Page Layout Files	131	(1)
Sending Job Files	132	(4)
Submitting PDF Files	133	(1)
Submitting Application Files	133	(2)
Platform Issues	135	(1)
Sending Files	135	(1)
Preparing for Proofing Cycles	136	(4)
Checking Image Proofs	136	(2)
Checking Page Proofs	138	(1)
Checking Corrections	139	(1)
Checking Imposed Bluelines	139	(1)
Signing Off on Proofs	140	(1)
Attending a Press Check	140	(3)
Photoshop Production Tips	143	(22)
Off to a Good Start	143	(3)
Know the Fate of the Image	143	(2)
Image Resolution	145	(1)
Color Space	145	(1)
Converting RGB to CMYK	146	(1)
Working in Layers	146	(3)
Don't Erase that Pixel!	147	(1)
Color Corrections with a Safety Net	148	(1)
Should You Flatten a Layered File?	148	(1)
Transparency	149	(1)
Silhouettes and Masking	150	(6)
Creating a Path: Right and Wrong	151	(1)
Path Flatness Settings	152	(1)
Paths that Aren't Clipping Paths	153	(1)
Alternative Silhouetting Methods	154	(2)
Beyond CMYK	156	(3)
Creating Duotones	156	(2)
Adding Spot Color to a CMYK Image	158	(1)
Beyond Pixels	159	(4)
Vector Elements	159	(2)
Saving as a Photoshop PDF	161	(2)
Saving for Other Applications	163	(2)
Illustrator Production Tips	165	(24)
Why Versions Matter	165	(5)
Saving For Earlier Versions	170	(2)
Quirks in Save Dialogs	170	(1)
Document Color Mode	171	(1)
Simplifying Complex Artwork	172	(2)
Using Filters and Effects	174	(5)
Filter versus Effect: Vector Shapes	174	(1)
Filter versus Effect: Generating Pixels	175	(1)
Using Filter > Stylize > Drop Shadow	175	(2)
Using Effect > Stylize > Drop Shadow	177	(1)
Document Raster Effects Settings	178	(1)
Creating 3D Artwork	179	(1)
Transparency	180	(1)
Flattening Transparency	181	(3)
Linked and Embedded Images	184	(1)
Blended Objects	185	(1)
Changes in Pantone Recipes	186	(1)
Saving for Other Applications	187	(2)
FreeHand Production Tips	189	(28)
Fonts and Graphics	189	(6)
Keeping It All Together	190	(1)
Font Handling	190	(1)
Images: Link or Embed?	191	(1)
Modifying Linked Images	192	(1)
Importing Images	193	(1)
Importing Multiple Images Simultaneously	193	(1)
Suitable Image Formats	194	(1)
Special Handling: DCS Images	194	(1)
Scaling Imported Images	194	(1)
Importing or Opening Adobe PDF Files	195	(1)
Special Effects	195	(11)
Live Vector Effects	196	(1)
Live Raster Effects	196	(2)
Lens Effects	198	(1)
Special Fills and Strokes	199	(1)
Gradient Fills	199	(1)
Pattern Fills	199	(1)
PostScript Fills	200	(2)
Textured Fills	202	(1)
Tiled Fills	202	(2)
Custom Fills	204	(1)
Custom Halftone Settings	204	(1)
Extrude, Smudge, and Shadow	205	(1)
Simplifying complex artwork	206	(1)
Clean House	206	(1)
Smooth and Simplify	206	(1)
Trim Off the Fat	207	(1)
Exporting Freehand Files	207	(10)
Exporting Raster Formats	208	(1)
Exporting Vector Formats	208	(2)
Providing Correct Bleed for Export	210	(1)
Exporting Documents Containing Multiple Pages	211	(1)
Exporting PDF Files	212	(1)
Exporting Directly to PDF	212	(1)
Print to Adobe PDF	213	(4)
InDesign Production Tips	217	(46)
Graphics	217	(10)
Placing Graphics	217	(1)
There's Good Drag and Drop	218	(1)
. . . and There's Bad Drag and Drop	219	(2)
Copy and Paste	221	(1)
Embedding and Unembedding Graphics	221	(1)
Updating Missing or Modified Graphics	222	(1)
Finding Missing Graphics	223	(1)
Updating Modified Graphics	224	(1)
Replacing Current Graphics	224	(1)
Editing Graphics	224	(1)
Transforming Graphics	225	(2)
Using Native Files	227	(4)
Photoshop Native Files (PSD)	227	(1)
Drop That Shadow	227	(2)
InDesign CS2: Object Layer Options	229	(1)
Illustrator Native Files (AI)	230	(1)
PDF Files as Artwork	231	(1)
Swatches	231	(7)
Stubborn Swatches	233	(1)
What to Do About All Those Extra Swatches	233	(2)
Ink Manager	235	(2)
Colorizing Images	237	(1)
Converting Legacy QuarkXPress and PageMaker Files	238	(5)
Preparing for Conversion	238	(1)
What to Expect	239	(1)
PageMaker Conversion Issues	240	(1)
QuarkXPress Conversion Issues	241	(1)
Cleaning Up	242	(1)
When Not to Convert Legacy Files	242	(1)
General Document Issues	243	(4)
IDLK Files	243	(1)
Automatic Recovery	243	(1)
Going Back in Time	244	(1)
Reducing File Size	244	(1)
Let It Bleed	244	(2)
One Size Fits All: Layout Adjustment	246	(1)
Checking Out of the Library	246	(1)
Transparency	247	(9)
Transparency Flattening	247	(1)
Put Text on Top	248	(1)
Choose the Appropriate Transparency Blend Space	248	(1)
Choose the Appropriate Transparency Flattener Preset	249	(3)
Invoking Transparency Flattener Presets	252	(1)
Special Case: Spot Color Content	252	(2)
Spot Colors and Transparency: Overprinting at the Print Service Provider	254	(1)
Drop Shadows: The Sun Never Moves	255	(1)
Finding & Fixing Problems	256	(4)
Forensic Tools	256	(2)
Info Palette	258	(1)
Preflight and Package	259	(1)
PDF Creation Methods	260	(1)
PDF Creation Settings	261	(2)
QuarkXPress Production Tips	263	(24)
Versions	263	(4)
Saving QuarkXPress 6.5 Files to Earlier Versions	264	(1)
Synchronized Text	264	(1)
Projects: Convert to Individual Documents	264	(1)
Font Issues	265	(1)
Photoshop Native Files	265	(1)
QuarkVista™ Picture Effects	266	(1)
General QuarkXPress Cautions	267	(14)
Beware the BIOS	267	(2)
Graphics	269	(1)
No Pasting from the Clipboard	269	(1)
Clipping Paths	270	(2)
Portable Document Format Files (PDFs) as Artwork	272	(1)
Specifying Colors	273	(1)
Creating PDF Files	274	(2)
Export to PDF: QuarkXPress 5.0	276	(1)
Export to PDF: QuarkXPress 6.0 Through 6.5	277	(1)
Print to Distiller/PDF Printer (QuarkXPress 5.0 and Above)	278	(1)
Print to PostScript, Distill Manually	279	(1)
Save as PDF	279	(1)
Collect for Output	280	(1)
QuarkXPress 7.0	281	(4)
New Features	281	(2)
Improved Support for Photoshop Native Images	283	(1)
Exporting PDF Files from QuarkXPress 7.0	284	(1)
Troubleshooting	285	(2)
What a Drag	285	(1)
Divide and Conquer	286	(1)
Acrobat Production Tips	287	(32)
Acrobat Product Line	288	(1)
Where Do PDFs Come From?	289	(1)
Creating PDF Files	289	(10)
Determining Which Type of PDF You Should Create	289	(1)
PDF Settings and Some Important Standards	290	(3)
Acrobat Distiller	293	(3)
Handling Image Content	296	(1)
Resolution Settings	297	(1)
Compression Settings	298	(1)
Font Embedding	299	(1)
Editing PDF Files	299	(5)
Editing Text	300	(1)
Editing Graphics	301	(3)
Print Production Toolbar	304	(12)
Forensic Tools: What's Wrong with this PDF?	305	(1)
Output Preview	305	(3)
Preflight	308	(3)
PDF Optimizer	311	(1)
Repair Tools	311	(1)
Convert Colors	311	(1)
Ink Manager	312	(1)
Add Printer Marks	312	(1)
Crop Pages	313	(1)
Fix Hairlines	314	(1)
Transparency Flattening	315	(1)
PDF Optimizer	315	(1)
Trap Presets	316	(1)
JDF	316	(1)
Using External PDF Editors	316	(3)
Appendix: Print Production Resources	319	(16)
Organizations	319	(5)
User Groups	320	(1)
Online Communities and Forums	320	(2)
Printing Industry Organizations	322	(1)
Packaging Organizations	322	(1)
Technical Education Organizations	323	(1)
Conferences and Trade Shows	324	(2)
Printing Industry Events	324	(1)
Design Conferences	325	(1)
Acrobat/PDF Conferences	326	(1)
Design and Printing Books	326	(3)
Desktop Publishing	326	(1)
General Design	327	(1)
General Printing	327	(2)
Typography	329	(1)
Software-Specific Books	329	(3)
Acrobat	329	(1)
Adobe Creative Suite	330	(1)
Freehand	330	(1)
Illustrator	330	(1)
InDesign	330	(1)
Photoshop	330	(1)
Photoshop Specialty Topics	331	(1)
QuarkXPress	331	(1)
Publications	332	(1)
Desktop Publishing	332	(1)
Design	332	(1)
Printing Technology	333	(1)
Tutorials	333	(1)
Destinations	333	(2)
Index	335