9781118836699

Recommend This! Delivering Digital Experiences that People Want to Share Delivering Digital Experiences that People Want to Share

by ;
  • ISBN13:

    9781118836699

  • ISBN10:

    1118836693

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2/24/2014
  • Publisher: Wiley
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Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
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Summary

Improving engagement with digital audiences is fast becoming a boardroom topic for many organizations. Digital marketers and communicators seeking to harness this newfound power are finding challenges in engaging digital audiences due to short attention spans, noisy channels, and rapidly changing consumer expectations. Recommend This! is an exploration into the digital consumer, and how their expectations are forcing marketers to re-think the way they interact and engage with audiences.

 Key topics discussed in the book are:

  • Physical or digital, as humans we are driving to connect. Digital just makes it easier.
  • Storytelling, rather than broadcast messaging, helps marketers engage with their digital audiences.
  • Digital content must be personalized and relevant to receive attention, and more.

Table of Contents

Acknowledgements

Is Digital Marketing Dead?

Introduction

Chapter 1: Business as Usual is over…or is it?

Chapter 2: Digital Changes Everything

Chapter 3: The Importance of Relationships

Chapter 4: How We Connect in the Digital World

Chapter 5: Measuring the Value of Relationships

Chapter 6: Bridging Digital

Chapter 7: Understanding Need

Chapter 8: Developing History

Chapter 9: Offering Curation

Chapter 10: Recognizing Faces

Chapter 11: Telling Stories

Chapter 12: Being Authentic

Chapter 13: Delivering Consistency

Chapter 14: Maintaining Credibility

Chapter 15: Helpfulness

Chapter 16: Nurturing Online Communities

Chapter 17: Delivering the Promise

Chapter 18: Looking Forward

References

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