What is included with this book?
Improving engagement with digital audiences is fast becoming a boardroom topic for many organizations. Digital marketers and communicators seeking to harness this newfound power are finding challenges in engaging digital audiences due to short attention spans, noisy channels, and rapidly changing consumer expectations. Recommend This! is an exploration into the digital consumer, and how their expectations are forcing marketers to re-think the way they interact and engage with audiences.
Key topics discussed in the book are:
Is Digital Marketing Dead?
Chapter 1: Business as Usual is over…or is it?
Chapter 2: Digital Changes Everything
Chapter 3: The Importance of Relationships
Chapter 4: How We Connect in the Digital World
Chapter 5: Measuring the Value of Relationships
Chapter 6: Bridging Digital
Chapter 7: Understanding Need
Chapter 8: Developing History
Chapter 9: Offering Curation
Chapter 10: Recognizing Faces
Chapter 11: Telling Stories
Chapter 12: Being Authentic
Chapter 13: Delivering Consistency
Chapter 14: Maintaining Credibility
Chapter 15: Helpfulness
Chapter 16: Nurturing Online Communities
Chapter 17: Delivering the Promise
Chapter 18: Looking Forward