Research Methods in Anthropology: Qualitative and Quantitative Approaches

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  • Edition: 5th
  • Format: Paperback
  • Copyright: 5/16/2011
  • Publisher: Rowman & Littlefield Pub Inc

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Research Methods in Anthropology is the standard textbook for methods classes in anthropology. Written in Russ BernardOs unmistakable conversational style, his guide has launched tens of thousands of students into the fieldwork enterprise with a combination of rigorous methodology, wry humor, and commonsense advice. Whether you are coming from a scientific, interpretive, or applied anthropological tradition, you will learn field methods from the best guide in both qualitative and quantitative methods.

Author Biography

H Russell Bernard is professor of anthropology emeritus at the University of Florida, Gainesville. He is the editor of the Handbook of Methods in Cultural Anthropology, author of Social Research Methods, and founder and editor of the journal Field Methods.

Table of Contents

Preface to the Fifth Editionp. vii
Anthropology and the Social Sciencesp. 1
The Foundations of Social Researchp. 23
Preparing for Researchp. 54
Research Design: Experiments and Experimental Thinkingp. 82
Sampling I: The Basicsp. 113
Sampling II: Theoryp. 130
Sampling III: Nonprobability Samples and Choosing Informantsp. 143
Interviewing I: Unstructured and Semistructuredp. 156
Interviewing II: Questionnairesp. 187
Interviewing III: Cultural Domainsp. 223
Scales and Scalingp. 238
Participant Observationp. 256
Field Notes and Database Managementp. 291
Direct and Indirect Observationp. 306
Introduction to Qualitative and Quantitative Analysisp. 337
Cognitive Anthropology I: Analyzing Cultural Domainsp. 346
Cognitive Anthropology II: Decision Modeling, Taxonomies, and Componential Analysisp. 386
Text Analysis I: Interpretive Analysis, Narrative Analysis, Performance Analysis, and Conversation Analysisp. 407
Text Analysis II: Schema Analysis, Grounded Theory, Content Analysis, and Analytic Inductionp. 429
Univariate Analysisp. 458
Bivariate Analysis: Testing Relationsp. 492
Multivariate Analysisp. 533
Table of Areas under a Normal Curvep. 559
Student's t Distributionp. 561
Chi-Square Distribution Tablep. 562
F Table for the .05 Level of Significancep. 564
Resources for Fieldworkersp. 566
Referencesp. 571
Subject Indexp. 638
Author Indexp. 649
About the Authorp. 666
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