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Research Methods in Anthropology is the standard textbook for methods classes in anthropology. Written in Russ BernardOs unmistakable conversational style, his guide has launched tens of thousands of students into the fieldwork enterprise with a combination of rigorous methodology, wry humor, and commonsense advice. Whether you are coming from a scientific, interpretive, or applied anthropological tradition, you will learn field methods from the best guide in both qualitative and quantitative methods.
H Russell Bernard is professor of anthropology emeritus at the University of Florida, Gainesville. He is the editor of the Handbook of Methods in Cultural Anthropology, author of Social Research Methods, and founder and editor of the journal Field Methods.
Table of Contents
|Preface to the Fifth Edition||p. vii|
|Anthropology and the Social Sciences||p. 1|
|The Foundations of Social Research||p. 23|
|Preparing for Research||p. 54|
|Research Design: Experiments and Experimental Thinking||p. 82|
|Sampling I: The Basics||p. 113|
|Sampling II: Theory||p. 130|
|Sampling III: Nonprobability Samples and Choosing Informants||p. 143|
|Interviewing I: Unstructured and Semistructured||p. 156|
|Interviewing II: Questionnaires||p. 187|
|Interviewing III: Cultural Domains||p. 223|
|Scales and Scaling||p. 238|
|Participant Observation||p. 256|
|Field Notes and Database Management||p. 291|
|Direct and Indirect Observation||p. 306|
|Introduction to Qualitative and Quantitative Analysis||p. 337|
|Cognitive Anthropology I: Analyzing Cultural Domains||p. 346|
|Cognitive Anthropology II: Decision Modeling, Taxonomies, and Componential Analysis||p. 386|
|Text Analysis I: Interpretive Analysis, Narrative Analysis, Performance Analysis, and Conversation Analysis||p. 407|
|Text Analysis II: Schema Analysis, Grounded Theory, Content Analysis, and Analytic Induction||p. 429|
|Univariate Analysis||p. 458|
|Bivariate Analysis: Testing Relations||p. 492|
|Multivariate Analysis||p. 533|
|Table of Areas under a Normal Curve||p. 559|
|Student's t Distribution||p. 561|
|Chi-Square Distribution Table||p. 562|
|F Table for the .05 Level of Significance||p. 564|
|Resources for Fieldworkers||p. 566|
|Subject Index||p. 638|
|Author Index||p. 649|
|About the Author||p. 666|
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