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Using substantive research stories to illustrate the presentation of research methods in each chapter, this textbook presents systematically the entire research process and its major variants within a unifying conceptual framework. It is written in a style that is clear and appealing to students while also maintaining the highest expectations about what they should learn.Key features:- A full chapter on ethics is complemented in the chapters that follow by end-of-chapter sections applying ethics to the topic at hand.- Each chapter has an overarching thematic issue or topic, illustrated by real data, that teaches students the concepts and methods in an applied fashion.- More illustrations than comparable texts visually reinforce key concepts and techniques.- Unique end-of-chapter exercises help give students in-depth experience in learning the chapter content.- Extensive, unique ancillary package with Interactive Exercises tied to journal research articles that are included on the companion study site.
Table of Contents
|Uncommon Sense: Scientific Method and Human Reasoning|
|The Foundations of Psychological Research|
|Theory and Measurement|
|Sampling and Surveys|
|Simple Experimental Designs|
|Complex Experimental Designs|
|Small N Designs|
|Essentials of APA Report Writing|
|How to use a statistical package: SPSS, SAS, Stata|
|Table of Contents provided by Ingram. All Rights Reserved.|