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Clear, coherent and trusted this book is the perfect guide to the main social research methods in use today. The much anticipated third edition of Clive Seale's bestselling title further expands its coverage to provide an authoritative introduction to all of the social research methods used to analyze qualitative and quantitative data. Written by internationally renowned experts, every chapter is packed with real world examples, student-friendly learning aids and helpful practical tips. Highlights of this edition include: - New chapters covering: research design, sampling, structured data collection, preparing data for statistical analysis, coding and analysing qualitative data, narrative analysis and interpretive phenomenological analysis (IPA), giving oral presentations, writing a research report and content and comparative keyword analysis - A much expanded glossary now boasting more than 500 definitions - A re-modelled and expanded website containing lecturer PowerPoint slides, extra chapters not included in the book and downloadable journal articles - Revised student exercises, workshops, review questions and key words An invaluable, practical resource this book is an essential companion for every undergraduate and postgraduate student starting a methods course or social research project.