9780805800333

Responding to the Screen : Reception and Reaction Processes

by ;
  • ISBN13:

    9780805800333

  • ISBN10:

    0805800336

  • Format: Hardcover
  • Copyright: 1991-04-01
  • Publisher: Lawrence Erlbau
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Table of Contents

Contributors ix
Preface xi
PART I RECEPTION AND REACTION PROCESSES
Paying Attention to Televion
3(24)
Daniel R. Anderson
John Burns
Children's Comprehension Processes: From Piaget to Public Policy
27(18)
Edward L. Palmer
Maurya MacNeil
Construct Accessibility: Determinants, Consequences, and Implications for the Media
45(18)
David M. Sanbonmatsu
Russell H. Fazio
Perceiving and Responding to Mass Media Characters
63(40)
Cynthia Hoffner
Joanne Cantor
Television Viewing and Physiological Arousal
103(32)
Dolf Zillmann
Empathy: Affect From Bearing Witness to the Emotions of Others
135(34)
Dolf Zillmann
Fright Responses to Mass Media Productions
169(30)
Joanne Cantor
Online and Offline Assessment of the Television Audience
199(18)
Daniel R. Anderson
Diane E. Field
Evolving Cognitive Models in Mass Communication Reception Processes
217(12)
Jennings Bryant
Steven C. Rockwell
PART II RESPONDING TO PROGRAM GENRES
Responding to News and Public Affairs
229(32)
Barrie Gunter
Responding to Comedy: The Sense and Nonsense of Humor
261(20)
Dolf Zillmann
Jennings Bryant
The Logic of Suspense and Mystery
281(24)
Dolf Zillmann
Responding to Horror: Determinants of Exposure and Appeal
305(24)
Ron Tamborini
Responding to Erotica: Perceptual Processes and Dispositional Implications
329(26)
James Weaver
The Social Psychology of Watching Sports: From Iluim to Living Room
355(18)
Peter B. Crabb
Jeffrey H. Goldstein
Perceiving and Processing Music Television
373(16)
Barry L. Sherman
Laurence W. Etling
Author Index 389(16)
Subject Index 405

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