The Responsible Business Reimagining Sustainability and Success

by Sanford, Carol; Henderson, Rebecca; Holliday, Chad

• ISBN13: 9780470648681
• ISBN10: 0470648686
• Edition: 1st
• Format: Hardcover
• Copyright: 2011-03-29
• Publisher: Jossey-Bass

Summary

From innovation to shareholder development, this groundbreaking book offers guidelines for becoming a responsible corporationStrategic Corporate Responsibility shows how to implement a systemic and integrative approach for bringing Corporate Responsibility (CR) into the organization as a whole, embedding CR thinking into the entire business. The book offers a strategic model that fills the need to create corporate citizens working on the regeneration of societal and planetary health while growing a healthier business. It provides a framework for building a consciousness infrastructure throughout an organization and applying a living systems view to the business and its stakeholders. Outlines the core principles of corporation responsibility and offers a framework for implementation of a CR program Shows how to engage all stakeholders in enhancing a company's ability to manage itself responsibly Includes real business examples and from a variety of companies-global and local, consumer and retail as well as extractive manufacturingThe book demonstrates, through illustrative examples, how to makes CR integral to all aspects of the business as an engine for innovation as well as renewed spirit and purposefulness.

Author Biography

Carol Sanford has been the CEO of InterOctave, Inc., a global business resource to Fortune 500 and new economy businesses large and small, for over thirty years. In addition, Carol lectures at universities such as MIT Sloan School of Management, University of Washington Foster School of Business, and University of Michigan Ross School of Business on sustainability, business innovation, and corporate responsibility. Visit www.TheResponsibleBusiness.com for additional content and information.

Table of Contents

A Foreword from the Boardroom	p. xiii
A Foreword from Academia	p. xvii
Acknowledgments	p. xxiii
Prologue: A New Business Mind	p. xxv
Procter & Gamble (P&G): Responsibility Prototype	p. xxvii
P&G's Guiding Principles	p. xxx
Bringing It Home	p. xxxiii
Introduction: The Responsible Business	p. xxxv
New Problem, Old Mind	p. xxxv
Evolve Corporate Responsibility by Evolving Business Responsibility	p. xxxix
Three Forks in the Road to Responsibility	p. xl
A Framework for the Responsible Business	p. xlii
From Add-on Responsibility to Full-on Responsibility	p. xliv
About This Book	p. xlv
About the Author	p. xlvii
The Responsible Business: Reimagining Businesses of the Future	p. 1
Stories from Three Continents	p. 3
Herban Feast: Caring for Customers	p. 3
Kingsford: Creating Collaboratively	p. 7
Colgate, South Africa: Localizing Identity and Destiny	p. 11
Seventh Generation: Regenerating Planetary Systems	p. 15
E. I. DuPont: Engaging Shareholder Value	p. 19
Panning for Gold	p. 23
Conclusions	p. 24
Stakeholders as Systemic Collaborators	p. 25
The Meaning of Stakeholder	p. 25
Stand in the Stakeholder's Shoes	p. 26
Stakeholders Affect Responsibility	p. 27
Five Key Stakeholders and Their Stakes	p. 29
Conclusions	p. 37
Geometry of the Responsible Business	p. 38
Systemic Stakeholder Framework	p. 39
The Logic of the Pentad	p. 41
Integrate Stakeholder Initiatives	p. 44
Conclusions	p. 48
Be Value-Adding, Not Value-Added	p. 49
Value-Added Is Not Value-Adding	p. 51
Energize Caring Through Value-Adding Processes	p. 52
Five Stakeholder Imperatives	p. 53
Conclusions	p. 81
Making the Responsible Business Pentad Work	p. 82
Revolutionizing Business Models: Red Hat	p. 82
From Commodity to Nondisplaceability: Kingsford	p. 85
Deeply Connect to Your Customer: Herban Feast	p. 108
Mission-Driven Meets Future-Proof: Seventh Generation	p. 114
Change the World by Changing the Business: Colgate, South Africa	p. 122
Conclusions	p. 129
Making It Work: The Map to the Territory	p. 131
Teaching an Organization to Star	p. 133
Retrofit an Existing Business	p. 134
Reverse Phases for a Start-up Responsible Business	p. 150
Conclusions	p. 152
Nonhierarchical Decision Making	p. 154
Hierarchical Management Is Irresponsible	p. 154
Self-Organizing Decision Making Is Responsible	p. 156
Four Self-Organizing Capabilities	p. 157
Conclusions	p. 171
Irresponsibility Happens: Reframing How Change Works	p. 173
Responsibility Running Backward	p. 175
Running Faster in the Wrong Direction	p. 176
A 360-Degree Business Perspective	p. 179
Make Something for Someone	p. 180
From Backward to Forward Spin	p. 182
Conclusions	p. 185
Our Own Worst Enemies: Turning People Around	p. 186
Brain Works	p. 187
Three-Brained Decision Making	p. 188
Triad of Mental Frames	p. 189
Familiarity Is the Enemy of Creativity	p. 192
Incentives Narrow the Mind	p. 195
Narrower Frames of Reference Cause the Pentad to Spin Backward	p. 196
Leading from the Purposeful Mental Frame	p. 196
Personal Development and Critical Thinking Skills	p. 198
Conclusions	p. 199
Cautionary Tales: Design for Prevention and Cure	p. 200
Six Common Hazards	p. 201
An Ounce of Prevention	p. 216
Conclusions	p. 218
The Big Picture of Responsibility	p. 219
A Responsible View of Capital	p. 221
Stakeholder Return on Investment (ROI)	p. 222
Conclusions	p. 242
Assessing Responsibility	p. 243
Systemic Responsibility Indicators	p. 244
Conclusions	p. 259
The Future of Responsibility	p. 261
Getting from Here to There	p. 262
Alternative Business Approaches	p. 263
Responsible Investing Within the Current Legal Framework	p. 275
Conclusions	p. 277
Epilogue: Developing Capability for Responsibility	p. 279
Three Capabilities Underlying Responsibility	p. 280
A Final Reflection	p. 283
Notes	p. 287
Index	p. 293
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