Restaurant Success by the Numbers

by Fields, Roger

• ISBN13: 9781580086639
• ISBN10: 1580086632
• Format: Trade Paper
• Copyright: 2007-06-01
• Publisher: Ten Speed Press

Summary

Ninety percent of restaurants fail, and those that succeed stumbled on the X factor, right? Wrong! Accountant-turned-restaurateur Roger Fields shows how a restaurant can survive its first year-based on far more than luck-and produce good profit for many to come. Sprinkled with restaurant start-up stories from all over the country, this how-to includes lessons on location research, pricing, hiring, and more. Opening a restaurant isn't easy, but this realistic dreamer's guide helps ensure success at the finish line.

Author Biography

After ten years as a certified public accountant, Roger Fields stopped counting beans and started cooking them. He owned two successful restaurants in New York City before moving to the San Francisco Bay Area. Also a restaurant consultant, Roger is in the process of opening his third restaurant.

Table of Contents

Introduction	p. iv
Dreaming for Success
The Rules of the Game	p. 2
Your Restaurant Concept	p. 9
Your Target Market	p. 20
Location, Location, Location	p. 31
Dollars and Sense	p. 40
Developing the Details
Constructing the Menu	p. 64
Fashioning Design and Ambience	p. 85
Setting the Table	p. 104
Raising the Bar	p. 117
Designing the Kitchen	p. 139
Staffing	p. 165
Getting Down to Business
Getting the Money to Make It a Reality	p. 181
Setting Up Your Business	p. 195
Taking It to the Streets	p. 214
Opening Day and Beyond	p. 231
Index	p. 240
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