Retail Buying From Basics to Fashion

by Clodfelter, Richard

• ISBN13: 9781628929638
• ISBN10: 1628929634
• Edition: 5th
• Format: Paperback
• Copyright: 2015-03-05
• Publisher: Fairchild Books AVA

Summary

This comprehensive book provides students with the skills and savvy needed to become successful buyers in any area of retail. With a simple and straightforward approach, Clodfelter presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts.

With coverage of math concepts integrated throughout the text, this new edition contains up-to-date coverage of important retailing trends, including more coverage of international buying and sourcing, integration of product development concepts throughout, and more math practice problems in chapters. Updated Snapshot and Trendwatch features present current info and new case studies from the fashion industry.Ample activities-drawn from real-world merchandising and incorporating current trends-give students the opportunity to apply critical skills as they would in a professional environment.

New to This Edition:
~STUDIO: Retail Buying Studio features online self-quizzes, flashcards, math practic problems and Excel spreadsheet activities that align with chapter "Spreadsheet Skills" activities
~Additional math practice problems in end of chapter activities
~More than 20% new photographs throughout the book
~30% new Snapshot and Trendwatch features and updated content in all cases
~Expanded coverage of buying in foreign markets
~Integrated content on product development throughout

PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501395260. STUDIO Instant Access can also be purchased or rented separately on BloomsburyFashionCentral.com.

Author Biography

Richard Clodfelter is a Distinguished Professor Emeritus in the College of Hospitality, Retail, and Sport Management at the University of South Carolina, US, where he taught retail buying, internet retailing, and entrepreneurship.

Table of Contents

Preface
Acknowledgments
Part I Understanding the Retail Environment Where Buying Occurs
Chapter 1 Today's Buying Environment
Chapter 2 The Buying Function in Retailing
Chapter 3 Buying for Different Types of Stores

PART II Getting Ready to Make Buying Decisions
Chapter 4 Obtaining Assistance for Making Buying Decisions
Chapter 5 Understanding Your Customers
Chapter 6 Understanding Product Trends: What Customers Buy

Part III Planning and Controlling Merchandise Purchases
Chapter 7 Forecasting
Chapter 8 Preparing Buying Plans
Chapter 9 Developing Assortment Plans

Part IV Purchasing Merchandise
Chapter 11 Selecting Vendors and Building Partnerships
Chapter 12 Making Market Visits and Negotiating with Vendors
Chapter 13 Locating Sources in Foreign Markets
Chapter 14 Making the Purchase

PART V Motivating Customers to Buy
Chapter 15 Pricing the Merchandise
Chapter 16 Promoting the Merchandise

Appendix A: Basic Retail Math Formulas
Appendix B: Decision Making
Glossary
Index
Credits